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Newspaper
San Antonio Light
Location
San Antonio, Texas, United States of America
Date
Aug 31, 1933
Page
9
Ed and Mary discuss buying out of town to beat higher costs. Jim notes raw material prices rising and plans cautious spending. They cite recovered prices and expect bargains now, hoping to save 30 to 50 percent, with clerks confirming a price uptick already.
The notice lists items such as blankets, china and glassware, furniture, hardware, women's and men's wear, rugs, and electrical goods. It urges readers to buy now to back the president and improve conditions, suggesting collective action by moneyed readers to help themselves and national welfare.
The San Antonio Light reports that widespread adoption of President Roosevelt's New Deal policies, including higher wages and shorter hours, will likely push up retail prices. The article notes business recovery aims and their impact on readers and markets.
The text notes two buyer attitudes toward rising prices: some stock up now for future family needs, while others wait for developments and buy later. It argues those who wait will accept higher costs as necessary for business recovery.
Leather prices rise and production costs push shoe prices higher for Fall and Winter styles. Purchasers in August and early September may lock in pre code prices, while luggage and purses made under codes also set for price increases this Fall. Buyers seek advance purchases to beat volatility.
Minimum wage gains, shorter hours, and child labor abolition in the cotton industry are cited as markedly affecting prices across about 11 items. Retailers with stock on hand offer August opportunities unlikely to repeat for years, with bargains in blankets, curtains, towels, tablecloths, sheets, and pillowcases prompting housewives to stock up for fall and winter.
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