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Newspaper
San Antonio Light
Location
San Antonio, Texas, United States of America
Date
Aug 05, 1929
Page
2
A nationwide plan by 12 leading retailers and Aeolian Company offers 125 new grand pianos for 435 each. The sale begins in San Antonio with the store opening tomorrow morning, with all instruments of the same quality and price and limited to 125 buyers.
The sale presents pianos known for excellent material, resonant tone, smooth action, and durability. Made by The Aeolian Company in Boston, these instruments are advertised as top of the line with a strong guarantee backing their quality.
The store explains a cooperative plan to sell 125 pianos at one time to save costs. They paid cash to manufacturers and promise lower prices by cutting operating expenses and selling within weeks rather than months. The effort targets 125 buyers who want grand pianos for their homes.
The Aeolian Company offers a cooperative piano purchase with a low joining fee and weekly payments. Buyers pay 25 to join, then 12.50 monthly plus a small carrying charge, plus five year joint guarantees and a one year exchange option for other instruments without loss. Remaining payments cancel on death, keeping the piano free of encumbrance for family. Grace to recruit others further reduces cost.
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