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Newspaper
San Antonio Light
Location
San Antonio, Texas, United States of America
Date
Apr 21, 1927
Page
17
An advertisement extols Camay as a luxurious soap meeting women's desire for beauty across ages. It links youth and personal refinement to timeless artifacts from ancient Egypt and markets the product as a naturally exquisite, aristocratic soap made from fine oils for every woman.
A promotional copy extols Camay soap as perfected for youthful skin with a foamy, fleecy lather. It urges dipping a white bar in lukewarm water, applying a smooth, fragrant, alabaster soap to face and hands, emphasizing velvet texture and perfume.
Camay soap ad touts inner charm and loveliness, promising a younger feel and refined allure. It pitches Camay as affordable luxury, noteably priced at ten cents a cake, and urges readers to ask a druggist or grocer to select the wrapped soap from a fine toilet soaps shelf.
The Camay brand markets a soap claiming to use the choicest oils from every continent bar Australia. It emphasizes delicate extraction, satin-smooth texture, camellia like whiteness, and a pricey 10c cake sense of luxury, urging Youth to choose it.
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