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This newspaper page contains 2 articles. Subscribers can read the full text of each article.
Newspaper
San Antonio Light
Location
San Antonio, Texas, United States of America
Date
Apr 12, 1928
Page
11
The ad promotes General tires with a focus on pure rubber quality and bigger, longer lasting tires for modern cars. It highlights the Big Six Rollaway line, low prices, and a trade-in sale offering generous allowances for worn tires. The campaign stresses lasting value, customer loyalty, and the goal of attracting new customers through top quality.
The feature asserts real tire protection lies in built in durable protection that lasts to the last mile. It argues against reliance on promises of free repairs for wear and accidents and condemns reclaimed rubber causing premature tire failure. It emphasizes avoidance of delays dirt spoiled clothing and ruined tubes.
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