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Newspaper
San Antonio Light
Location
San Antonio, Texas, United States of America
Date
Apr 12, 1908
Page
6
Easter opening showcases a wide display of womens wear including costumes suits skirts waists silk petticoats and more. Bargain prices feature shirt waist suits lingerie dresses tailored suits and waists in various fabrics and colors from $1.75 to $35.00 with styles inspired by Paris mid-season trends and formal Easter options.
An under price sale offers black taffeta silks at a full third less than regular value. The sale features bug edge taffetas in various widths from 27 to 74 inches, with guarantees and yardage warranted as if purchased at regular prices.
San Antonio millinery offers $5 to $10 Easter hats from W. and M. with fashionable but affordable designs. A wide display includes Milan trimmed sailors and Leghorns, in light and dark tones, promising Easter loveliness at a fraction of typical prices. Tomorrow features 36 or so hats in the window, ready for sale.
Local crust of embroidery remnants offered at reduced prices. Swiss edges and bands, cambic and cambric embroideries, corset covers, and bead edged trims marked down from former higher rates. Bargains include Swiss pieces, beaded edges, and assorted widths largely under 50 cents per yard.
Glove seller praises tailored selection for discriminating dressers offering a wide stock with 16-button lengths popular. Prices range from $1.50 to $3.50 and include embroidered arms, silks, and chamois options in various shades.
Catalog notes belt options in gold Persian motifs and hats bands, elastic silk woven belts with buckles, ribbon belts in kid tin binding, and fine elastic belts with silk ties, all priced from $1 to $2. Emphasis on inch wide gold belting and Persian gold combinations with color effects and decorative embroidery.
Easter dress fabrics spotlight exclusive effects and handsome patterns. Rerun Batistes feature embroidered plaids coin dots and varied designs priced 85 cents to 1.25 dollars a yard. Also offered are ribbons striped colors silk chiffon cloths white linings embroidered colors cotton voiles and more with prices shown. Hurry, six days left for dressmaker orders.
Easter brings new veils with Paris charm and millinery artistry. Highlights include lace veils seven yards long in black brown navy white at 1.00 each and chiffon veils seven yards long solid colors self embroidered dots at 1.25. Square chiffon veils seven yards long rivare hemstitched borders in all colors priced at 1.25.
Hosiery selection emphasized with low shoes and short skirts as a key accessory. Describes gauzy sheer textures, lace maker versus weaver, and a full range of colors and patterns. Listings include spun silk hose at 1.00, thread silk hose at 2.00, fine hose at 0.60, and various lace options with prices.
Women are urged to shop at W. & M.'s for after shoes and all occasions. The store advertises no skimping on leather or workmanship, with over 30 styles of the Patrician at 3.50, plus white duck pumps and court ties. Easter footwear priced from 1.50 to 2.50, and misses and children’s styles from 1.00 to 2.00.
Easter clothing for boys features light weight spring outfits in sizes 2½ to 16 years. Highlights include double breasted suits with straight pants and Norfolk styles, navy serges, washable white duck and pique fabrics, sailor styles for small boys, and prices from 50 cents to 10 dollars. Coats are half lined and outfits aim to outfit a thousand more children this week.
A sales note highlights parasols essential for Easter outfits. It praises style, color trends like brown, green, and Copenhagen, and mentions price ranges from 1.25 to 12.50 for taffetas pongees and other fabrics, with ornate handles and moderate prices. It suggests matching hats, gloves, and hose to elevate milady’s appearance.
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