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Newspaper
San Antonio Light
Location
San Antonio, Texas, United States of America
Date
Apr 08, 1931
Page
17
Advertising shifts show prices for advertised goods rose 10 percent from 1913 to 1930, while all commodities rose 20 percent. Ads stabilize pricing with less fluctuation, aiding firms like a camera maker and a fountain pen maker whose ad outlays lowered consumer costs. Beverages exhibit rising sales with stable prices despite higher materials and wages.
A historical editorial argues advertising pays its own bill by boosting consumption and speeding production. It claims advertising educates Americans, raises living standards, and drives demand for goods, services, and improved infrastructure, concluding it leads the economy out of fear.
Advertising alone does not lower prices but does not inflate them. The piece argues advertising is one of many price-influencing factors and notes it helps some American businesses grow sales volumes while monitoring product pricing during expansion. It mentions cases where firms’ success relies on advertising and examines price trends during growth.
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