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Newspaper
Ruston Leader
Location
Ruston, Louisiana, United States of America
Date
Apr 24, 1958
Page
25
A nostalgic endorsement proclaims Borden's as the trusted symbol of quality dairy products for over a century. The slogan implies every purchase guarantees fine, pure and fresh milk and dairy goods, reinforcing brand recognition among neighbors.
Borden's rewards Ruston milk buyers by paying local dairy farmers over 90 thousand dollars in 1957 and projecting well over 100 thousand for 1958. The message thanks residents and asks to buy Borden's milk delivered by local grocers and milkmen.
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