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Newspaper
Roswell Daily Record
Location
Roswell, New Mexico, United States of America
Date
Oct 19, 2012
Page
6
Google's third quarter results came in below analyst estimates prompting a sharp stock drop as printer error by R R Donnelley filed the SEC statement early. Motorola Mobility posted a large operating loss dragging overall results. Google had acquired the unit for 12.4 billion.
The two largest U S breast cancer charities, Susan G. Komen For The Cure and the Breast Cancer Research Foundation, adopt best practices for cause marketing. Disclosures include the exact donation amount per purchase and whether a sale triggers a donation or merely raises awareness.
Go Daddy signs Deutsch Inc to create two 30 second Super Bowl spots, a first outside production since 2005, prompting speculation that Danica Patrick may be phased out after starring in 10 Super Bowl ads since 2007. Patrick says she hopes to be in the spots but understands the decision rests with the outside agency.
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