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Pooh turns 50 as Pooh merchandise grows worldwide
Winnie the Pooh reaches its 50th birthday with Pooh's merchandising empire. Disney owns film and licensing rights, Sears Roebuck handles U.S. merchandising, and figures suggest the concession may be worth 2 to 6 million dollars annually. Christopher Robin Milne, now a bookseller, says he has little affinity with modern Pooh marketing.
MENTIONED IN THIS ARTICLE
London
Christopher Robin
A.A. Milne
Ernest Shepard
Milne
Cotchford Farm
Surrey Wood
Pooh Corner
Piglet
Tigger
Kanga
Eeyore the
Winnie-the-Pooh
Walt Disney
Walt Disney Productions
Disney
Sears & Roebuck
Sears- Roebuck
Keith Bales
Christopher Robin Milne
Dartmouth