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Newspaper
Roswell Daily Record
Location
Roswell, New Mexico, United States of America
Date
May 30, 1940
Page
2
Roswell printer A. E. Elmore operates Elmore Printing Co as proprietor and manager. The shop offers commercial printing and stationery and promotes this year as Coronado era 400th anniversary and 500th of printing in advertising. Elmore is described as a fine man and citizen.
The Roswell Wool and Mohair Company is established to capitalize on the large wool and mohair trade in the southwest. Abe Mayer Jr. owns and manages the firm with a warehouse on the railroad between Second and Third streets. The company is new to Roswell yet aims for a strong future in the business world.
A. E. Mc Millian, proprietor, handles Grade A Jersey milk kept on ice at all times priced at 28c per gallon. The ad claims milk as nature’s perfect food and urges growing children to consume a quart daily, while noting sanitary measures to insure product quality.
Shaw's Grocery And Meat Market at 406 West Second Street advertises quality groceries meats vegetables and a delivery service. Proprietor L A Shaw also runs a confectionery linked to the business and reports good sales. Record Want Ads Get Results.
The H and K Cash Grocery at 500 West Second, Roswell, run by A. W. Hill and C. E. Kelly, advertises a superior stock of best grade foods at reasonable prices. The note highlights safe food handling and its standing as a reputable small Roswell grocery.
The Nickson Coffee Shop in the Nickson Hotel serves as the luncheon club hub for Roswell business meetings and dinners. Proprietor F A Lee runs the venue, which has gained strong local esteem under his management.
The Joe Mitchell & Sons livestock business dominates the Roswell region with purebred Hereford bulls sold to local stockmen. The firm run by W. E., George, and J. T. Mitchell operates from Virginia and Walnut streets, handling considerable livestock trade.
The Bowman Bakery at Eighth and Main is credited with one of the finest baking plants in the state and southwest. Clinton E. Bowman is proprietor and manager. The bakery recently erected its own building and installed new equipment. It conducts large business over a wide area, shipping by trucks.
The D. J. Shrecengost Co. composed of D. J. Shrecengost and G. C. McFadden at 206 West Third Street conducts substantial sales as manufacturers agents. They advertise the largest and most complete brick display in New Mexico and are longtime respected citizens.
The Farmers Gin Co. on Dextex Road is a cooperative venture founded by local farmers. Located on the Dexter highway just out of Roswell, it has produced good profits since its establishment, reflecting the importance of cotton farming in the region.
The Roswell Package Store at 121 West Second, run by manager Mr. Dawson, offers a wide assortment of wines and beers in bottles. It is believed to have the most complete assortment in the southwest.
The Nickson Cocktail Lounge in Roswell sits inside the Nickson Hotel offering a convenient stop for travelers. The Townes ad touts a list of drinks and features beer options for guests.
The Sears Roebuck store at 116-118 West Third Street is described as one of the great stores of the valley and the southwest. E M Norton manages the Roswell outlet with Clifford Cate as assistant manager, both having earned standing in local life.
Will Vandewart and his wife run Everybodys Cash Store a popular Roswell dry goods and millinery shop. Known as the little store on the wrong side of the street, it now sits on Main Street appreciated by locals for wide selection of shoes ladies’ wear and more.
The Pecos Valley Coca Cola Bottling Co at 906 North Main Street is a busy Roswell plant famed as one of the finest bottling facilities in the Southwest. J. E. Johns serves as president and Mrs. J. E. Johns is secretary treasurer, both noted for civic involvement and popularity in Roswell.
Jesse Lee, owner and manager of the Jesse Lee Sheet Metal Shop at 116 East Third Street, is a respected Roswell citizen. He handles sheet metal products including warm air heating tanks and vats, trenchs, air conditioning, ventilating, and metal roofing.
Hamilton Roofing Co at 303 Railroad Avenue Roswell advertises Old American Asphalt Products and distributes roofing materials including asbestos siding. The firm highlights its establishment in the community and offers residential and commercial roofing services.
A. Montgomery Ward and George R. Thorne opened a tiny Chicago shop 67 years ago. They moved to larger quarters as stocks grew and became a leading modern retailer. The Golden Rule policy helped raise living standards for about one third of American families.
Steele's Service Station in Roswell at Sixth and Main offers Texaco gasoline Gates tires tubes and batteries. Operator D C Steele a longtime Roswell resident runs a modern well equipped station with 35 years in business providing fine service.
Roswell citizen Mr. Geyer opens Ford Geyer's Mission Trading Post on East Second Street along Highway 380. The new facility offers a filling station auto accessories groceries and tourist supplies at a crossroads where the road splits with a south branch toward LF D farms.
Frank Summers operates a repair shop at 117 East Third Street offering auto care with expert attention. He invites travelers to have their cars serviced to ensure peak condition and safe, enjoyable trips.
The Smoke House at 124 North Main Street Roswell is an established local shop with L. P. King as manager. It offers beverages cigars and tobaccos news supplies and a modern soda fountain. It carries mixed liquor drinks and beer and invites Coronado visitors.
U S Brown's Grocery and Market carries a grand selection of quality groceries and meats of all kinds. A big selection of staple food products is also available. Mr. Brown is a fine citizen proud to have contributed to Roswell's growth and development.
Stewart’s Soda and Drug Shop at the Nickson Hotel draws Roswell residents with fine sodas ice cream and a variety of soft drinks. LeRoy Murray manages the shop and Steffins Ice Cream is noted for quality sold there.
Jack Lair, longtime Roswell business figure, left briefly after selling out but has returned and now operates Palace Cleaners, a respected local establishment. He is well liked in business and civic circles and recently added a miniature golf course at Fifth and Main.
The column notes Sam Hanks and peers face tougher finals as the academic year nears its end. It also mentions the ball committee speeding up plans for the upcoming big show on the hill.
In Kinston North Carolina a war veteran explained he sent three dollars to the Red Cross rather than a small dime. He admitted he had a gambling habit and chose the larger amount after learning a baseball pool had paid him a fortune. He said he pranked down the dime and later learned he had won.
In Lawrence Kansas an electrical storm halted play as four Kansas University men took an hour and 15 minutes to complete the first hand of a bridge game with four Wisconsin University coeds. The six hands were mailed to Madison and described over the air by Edwin F Price Jr, a Madison amateur radio operator. The match may resume Wednesday night.
Next Monday the armory undergoes a general facelift while the Rhapsody in Blue is performed with enhanced decor. Troops A L G and I will be the only mounted units with all troops entering the dismounted drill competition Saturday morning. Maverick Bronco Pup Tent are due soon and Hue ter faces bankruptcy. Boyd promises the Bronco appears next day, and Kruser says Maverick will be out soon. Jambalaya celebration led by Major Kleckner will be larger and more impressive, with Captain Woodbury’s show expected as a highlight of commencement.
A parable reads of John Ruskin being shown a handkerchief marred by ink. He turns the stain into a beauty, illustrating how lives marred by sin are transformed when surrendered to Christ, becoming fit for the Master’s use and good works.
Roswell graduates from the 1940 class at Eastern New Mexico College include William Hoffman Jr Ada Sorrelis Lionel Melendez Lonnie Lavern Parker Larry Pinson of Dexter and Garner Mason of Hagerman.
Portales will host Eastern New Mexico College summer school from June 3 to July 6 offering forty seven general courses plus voice piano and violin. Paul Deaton Roswell high principal will teach education and Mildred Kimbrough Curry county rural supervisor will teach.
Roswell Auto Co promotes wheel aligning machine service for wandering cars. Phone number 5 2913c appears in the ad as a contact line.
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