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Newspaper
Roswell Daily Record
Location
Roswell, New Mexico, United States of America
Date
May 17, 1978
Page
10
A nationwide test finds most high tar smokers rate MERIT taste as good as or better than leading high tar brands with tar up to twice as much. Detailed interviews show 85 percent of MERIT smokers satisfied with the flavor in trials conducted by Philip Morris Inc.
Advertises Merit as a flavor preserving substitute for high tar brands with an overwhelming majority of smokers reporting they do not miss their former brands and nearly all not considering alternatives. Positions Merit as the first major option for high tar smokers seeking satisfaction over long use.
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