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Newspaper
Roswell Daily Record
Location
Roswell, New Mexico, United States of America
Date
May 09, 1935
Page
9
Ward unveils new Roswell Ward store with regional manager W. H. Norton and assistants M. O. Lexwell and H. S. Smith visiting Saturday. They will review innovations to guide rollout to other New Mexico Ward locations based on customer reaction.
Wards offers a full home goods lineup from roofing to wall paper furniture and rugs. The store features modern kitchen appliances and heavy discounts enabled by a powerful buying network. Visitors can tour a laboratory testing fabric durability and mattress wear while staff ensure high standards rivaling federal labs.
Wards, a major retail chain, established the first large in-house merchandise testing laboratory. The Chicago visit notes indicate the program is designed to assure product quality and standards for customers.
Store Manager J. Clark notes large stocks and many specials for Wards Grand Opening day to boost shopper interest. He cannot guarantee supplies lasting through the day due to expected rush, but emphasizes policy to meet customer demand. The paper also lists the opening ad values referenced by Clark.
Montgomery Ward completes a full modernization with front to rear remodeling and expanded departments in Roswell. The store reopens Saturday May 11 after weeks of work, featuring a larger furniture section and a new ladies ready to wear area occupying the balcony, plus a large stock of new merchandise.
Local store manager Mr. Jack Clark arrives in Roswell from Montgomery Ward where he managed multiple stores for seven years. The newly remodeled Roswell location features a thoroughly modern display of Ward Values and updated merchandise.
Shoppers can use Ward's budget plan for purchases of $20 or more across its whole range. Furniture rugs washing machines radios stoves apparel hardware and auto accessories are included with a small carrying charge. The service offers convenient financing on large and small buys alike.
The mezzanine of the NEW WARDS is devoted to fashions with authentic styles at modest prices. Wards operates 489 retail stores and keeps a large staff of fashion experts in New York. Successful styles are rapidly copied and sent by fast express to the Roswell store.
The Wards store employs unusual window arrangements based on modern display methods. Ward executives view proper merchandise display as a key attraction and have designed special backgrounds for each category. Frequent changes of displays are planned to feature the newest merchandise.
Ward manager Mr. J. Clark notes that customers aid state industries by shopping at Wards. Each year Wards purchases thousands of dollars in New Mexico materials and goods. Through 489 stores, New Mexico products reach 45 other states.
Store manager J. Clark invites shoppers to attend the Roswell grand opening at 8:00 AM. The two story New Store features modern fixtures, open merchandising on tables, glass partitions, bright lighting, wide aisles, and prepared staff to handle a large crowd expected to draw visitors from up to a hundred miles away.
The document itemizes personnel at wards including J Clark manager J Brooks Mds manager H Combs dept head W McMahan dept head C Buchanan record clerk E Wriggley dept head F Batte dept head S Swisher dept head Maytle Nash dept head B Webb dept head A Cozart dept head A Travis dept head K Stewart T P Clerk Edd Sherman rec clerk M Levers cashier K Howe asst cashier J Randall clerk N Groves clerk L Price clerk M Lane clerk M Price clerk E Burnett clerk E Groves clerk E Pintz Serv G Talton porter.
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