Golden Rule in business urged by Roswell ad man
Mackintosh urged Roswell advertisers to apply the Golden Rule in business not as philanthropy but as common sense. He warned against false advertising and stressed truthful claims backed by quality goods and capable staff. The column reflects on local papers, consolidation, and the lure of the newspaper business in Roswell and nearby towns.
MENTIONED IN THIS ARTICLE
Mackintosh
Gilkeson
Advertising Club
Roswell
Mr. Mackintosh
Peole
Consolidated
The
Record
Artesia
Gome
Woodbine
Albuquerque
Santa Fe
Bagwell
A. Prast
Ed Cahoon
John Poe
Pruit
Horace Greeley
Also Mentioned on This Page
Remington
First National Bank
Rockvale
Roswell Trading CO
Mabon
N. M. Ag
Congress
Record Publishing Company
North Main Street
Standard Motors CO
Virginia
Star . ‘Chas, A. “Sachin
North Penn
N. Rich
Corner Lea
Alameda
Stfc
N. Lea
Cole's
Richardson
Jersey
Zycne
Langford Keith
Life
A. Guffin
A.C. Swanson
East College Boulevard
East Front
South Sea Ave
T. H. Boswell, Jr
First State Banking Trust Co
J. B. Herbst
Dailding Farm Loans— —City LO —Phone 2
Brunswick
Altona
Pecos Valley Drug Co
Huff
Association of Army and Navy Stores
Roswell N. M
Tae