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Shrinking catalogs wrap holiday season in leaner editions
Portland shopper notes smaller gift guides as Lands' End, Duluth Trading and Hammacher Schlemmer test reduced catalogs and postcards. Retailers cite postage, paper costs, and shifting online behavior while preserving catalogs for branding and omni‑channel strategy.
MENTIONED IN THIS ARTICLE
Portland
Maine
U.S
Lands’ End
Duluth Trading Company
Hammacher Schlemmer
Lisa Ayoob
Carbon2Cobalt
Sears
J.C. Penney
American Catalog Mailers Association
Angie Rieger
Ayook
Ayoob
L.L. Bean
Freeport
Amanda Hannah