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Tobacco pressure shapes nicotine cessation ads in 1980s 90s
A JAMA report based on tobacco settlement documents shows Philip Morris and other firms pressured Dow and Ciba Geigy to tone down anti smoking materials for Nicorette gum and Habitrol patches. Dow and Philip Morris altered campaigns to protect tobacco sales while Nicorette sales continued.
MENTIONED IN THIS ARTICLE
Chicago
Medical Journal
Tobacco Industry
National Tobacco Settlement
Journal of the American Medical Association
Lisa Bero
Bhavna Shamasunder
University of California At
San Francisco
Dow Chemical Pharmaceutical
Philip Morris
Dow
Dow Chemical
Pharmaceutical
GlaxoSmithKline
Malesia Dunn
JAMA
Ciba-Geigy
Novartis
Terry Barnett
Philip Morris USA
Brendan McCormick