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Advertising fades as economy stalls for major media firms
In 2011 ad growth slows after a 2010 rebound for Disney CBS NBCUniversal and News Corp. Analysts warn of weaker second half as consumer sentiment falls and unemployment remains high. ZenithOptimedia and GroupM trim forecasts while Olympics and political races promise year end gains.
MENTIONED IN THIS ARTICLE
Los Angeles
Disney
CBS
Nbcuniversal
News Corp
Martin Puykkonen
Wedge Partners
U.S
Dow Jones Media Titans
Walt Disney Co
Time Warner Inc
ZenithOptimedia
Advertising
Publicis Groupe
Groupm
Media Investment
WPP
Antony Young
Optimedia US
Mindshare NA
ESPN
Comcast Corp
USA
Bravo
Comcast
General Electric Co
Steve Burke
London
Fox News Channel
Scanzoni