Advertising and the Power of the Newspaper
A discussion on mid century advertising argues that newspapers remain the most effective medium as readers turn to the home paper and discard circulars and radio for ads. It cites St Jacob’s Oil as a cautionary tale of stopping newspaper campaigns leading to sales decline and the product fading from memory.
MENTIONED IN THIS ARTICLE
America
St. Jacob’s Oil
The old timers and buyers meet in newspaper ads
The piece cites advertisers and sellers joining through newspaper ads as a cheaper, more effective medium. Congressman Harold Knutson notes many founders face wall outcomes yet urges continued use of classified advertising to connect buyers and sellers efficiently.
MENTIONED IN THIS ARTICLE
Harold Knutson
Pioneer-Journal
Wadena
Minn
McCallsburg News: Car Wreck and Local Weddings Stir Town
Auto wreck near Nevada injures Mrs Bjelda as Des Moines driver Larson collides at cemetery gate. Ilo Nelson and Nevada groom Mr Butler wed secretly at Waterloo. Community notes list visits, illnesses, illnesses, and church events with Bethany and Zion Lutheran activities and upcoming Sunshine Mission meeting.
MENTIONED IN THIS ARTICLE
L. R. Bjelda
Nevada
Des Moines
Larson
Bjelda
Alice Guthrie
R. N
McCallsburg
Ilo Nelson
Mr. Butler
Waterloo
Lucille Nelson
N. H. Nelson
Iowa Railway and Light Company
Sam Arnold
Marshalltown
Tom M. Johnson
Hallowe’en
Howard Banks
Otis Egenes
W. H. Reid
Frank Nail
Egenes
Frances
Betty
Albert Lea
Garden City
Texas
Ruthie Andre
Lena Sanders Ballard
E. W. Sanders
Gilbert
Fox Farm
Daytons Lake
C. E. Nicoll
Barbara Jane
Linden
Ray O. Seaberg
Chicago
Sterling
Lattig
Jack
Bert Bergland
Bert
J. R. Browne
Gerhard Amdall
Iowa
Bethany Ladies Aid
Mert Daniels
Jack Mein
Sanitarium
Bethany Lutheran Church
Sunshine Mission Society
Zion Lutheran Church Luther League
Record Distribution Instruction Aims for Early News Tips
The note directs reporters to forward known news items to the Records desk first, seeking prompt attribution and centralized sharing. It emphasizes timely submission, verification, and coordination with editors to streamline publication.
Columbus and Mayan Legacy in Country Home Essay
Gregory Mason argues Columbus delayed a Maya landfall on his 1502 voyage off Honduras. He claims Mayas, the oldest American civilization, could have formed a ready foundation for a future white race if colonizers had followed the Maya route rather than settling the north.
MENTIONED IN THIS ARTICLE
Columbus
United States
Gregory Mason
Mason
Honduras
America
Medicine Woman Still Has Faith of Mexicans
Longstanding Mexican tradition centers on the medicine woman who, four centuries on, remains a key figure in folk healing. She blends herbal remedies with witchcraft lore and holds respect across social classes, especially among indigenous communities in areas where native languages endure.
MENTIONED IN THIS ARTICLE
Mexico
Latin America
May Dogwood Blossoms Celebrate Native Beauty
A compact meditation on the dogwood in May by Henry Sedell Canby from American Estimates. The text contrasts exotic wild apples and English blooms with native dogwood, praising its modest form and luminous blossoms from green to rose tips, standing among woodland and streamside scenery.
MENTIONED IN THIS ARTICLE
Allegheny
Henry Seldel Canby
Fingerprints Prove One-of-a-Kind Identity Found
A Ports mouth inquest cited Job 38 as a Scotland Yard official revealed fingerprints unique to every person. After sending prints to the London department, the deceased man’s name and address were identified. In thirty years about 300000 individuals have been traced by fingerprint records.
MENTIONED IN THIS ARTICLE
Scotland Yard
Portsmouth
London
Latin Winners Feature At High School Convocation
At a regular high school convocation the principal announced Latin contest winners calling them the Latin sharks. A student later referred to one winner as a Latin whale, sparking a light exchange among pupils.
MENTIONED IN THIS ARTICLE
High School
George
Indianapolis News
Mystery Bookshop Exchange Sparks Curious Title
A New York bookstore customer asks for The Red Yacht and the clerk, unfamiliar with the title, learns the customer is seeking a poetry work. The exchange references a spring cleansing motif and a line about burning old clothes, attributed to The Rubaiyat in Literary Digest.
MENTIONED IN THIS ARTICLE
New York
Ale
Literary Digest
Quick and the Dead in Corporate Balance Sheets
Herbert Carson quotes Forbes Magazine on the tension between proactive, progressive staff and conservative, hindering colleagues in large firms. He argues to bury the dead and align with the quick to improve financial results.
MENTIONED IN THIS ARTICLE
Herbert Carson
Forbes Magazine
Perfect Attendance Lists By Grade At Local School
The bulletin lists students with perfect attendance and purity in six weeks of the term across grades one through seven. Notable names from each grade include Wilma Osheim Flor ence Burnette Odele Ose and others in first grade and Ronald Severeide Raymond Rasmussen Marjorie Osmund son Ardis Ose in later grades.
MENTIONED IN THIS ARTICLE
Wilma Osheim
Florence Burnette
Odele Ose
de Loss Caltwedt
Florabelle Quam
Marcella Egenes
Mildred Rosberg
Byron Hauskin
Wayne Snyder
Jeannette Hauptley
Arnold Wierson
Bruce Wierson
Dwane Helland
Alwin Johnson
Shirliemae Hill
Maxine Mein
Geneva Johnson
Wayne Christian
Loren Elliott
Marie Erickson
Genevieve Gjerde
Iver Knutson
Eugene Mehlow
Archie Menzel
Warren Olson
Iva Sampson
Eileen Sevde
Curtis Severson
Junior Springer
Arlet Tjelmeland
Clifford Amdall
Ruth Andre
James Helland
Jerrall Lenning
Wendel Merland
Laverne Osmundson
Ruth Ritland
Wallace Roberts
Marie Rosberg
Franklin Fink
Delmer Helland
Milo Helland
Raymond Menzel
Mary Schauper
Lyla Strum
Arlene Wierson
Helen Arnold
Bernice Chance
Wendell Christiansen
Berdella Gjerde
Maurine Hauskins
Walter Hill
Nina Holms
Mildred Holland
Arlene Hovick
Betty Jorstad
Birdella Larson
Clarence Mehlow
Ardis Minde
Samuel Nelson
School honors and local sports wrap at Radcliffe
Students across grades achieve 100 percent spelling for six weeks. Eighth graders bind current events. high school crams for Thursday and Friday exams with no exemptions. Velma Fink hospitalized after appendicitis, serious condition. Radcliffe defeats McCallsburg 32 to 0 on McCallsburg field with key plays and injuries. Next game vs Alden ends season for McCallsburg.
MENTIONED IN THIS ARTICLE
Samuel Tweet
Orville Vallem
Thelma Bergland
Margaret Brekke
Royce Conley
Donna Danielson
Vera Helland
Evelyn Helland
Helen Helland
Lillian Rasmussen
Irene Sampson
Clarion Sampson
Irene Strum
Doris Wade
Jean Nail
Oma Wierson
Betty Elliott
Leslie Johnson
Velma Fink
Marshalltown
Velma
Hallowe’en
Loren Elliott
Supt
Wierson
Radcliffe
McCallsburg Eleven
McCallsburge
Lee
Swenson
Mills
McCallsburg
Melbourne
Berne
RE Sampson
RE Wykle
RT Snover
RT Hodnefield
V. Brekke
Wildman
C Thompson
Ose
LG Rasmussen
Kinsman
LT O. Brekke
Notice of Appointment of Administrator Story County Iowa
The undersigned Osmond Martin Thompson of Roland Iowa has been appointed administrator of the estate of Toller Theodore Thompson deceased in Story County. Creditors are asked to repay debts and claims must be filed with the district court clerk for allowance.
MENTIONED IN THIS ARTICLE
State of
Iowa
Story County
Toller Theodore Thompson
District Court
Osmond Martin Thompson
Roland
Ira J. Scott
L. E. Davisson
Nevada
Raklin W. Peck
Also Mentioned on This Page
ROD Publishing CO
Arthur J. Rod
Story
Hamilton
Hardin Counties
Pres
Gma
TIONAL _EntronrAt ASsOciaTION
J. A. Snyder
M. D
E. I. Rosheim
S. J. Michaelson
B. G. Dyer
New Hamilton
Sheldon-Mann
Ames
A. C. Allen Abstractor
John T. Johnson
Roland, Town
McCallsburg News
BURG
Drusa Nail
Charlotte Ritland
Theron Thomas