Advertising boosts rural stores through wider circulation
A Grand Rapids Furniture Record piece on Strasburg Ohio shows a town of 1200 that earned 830000 in 1919 and aimed for 1,000,000 in 1920. The store spent 3 percent of gross income on publicity and invested 25000 in ads, drawing customers from 30 miles away and expanding the local newspaper reach.
MENTIONED IN THIS ARTICLE
Grand Rapids Furniture Record
Strasburg
Ohio
Iis
A Woman's Bank Expands Roles in Clarksville
A Clarksville Tennessee bank run by women has drawn national attention. Established only months ago, it holds deposits exceeding $60,000 and signals broader shifts as women move beyond clerical work. The piece argues woman’s intuition aids credit judgments with study and experience.
MENTIONED IN THIS ARTICLE
Clarksville
Tenn
Farm price trends show mixed shifts from 1920 to 1921
Bureau of Crop Estimates reports wheat and corn retreating from December 1920 highs to March 1921 levels while cotton remains low. Potatoes rise to moderate levels, and butter eggs and chickens show strong above average prices. Flax barley and flax also sit near the 5 year average.
MENTIONED IN THIS ARTICLE
Bureau of Crop Estimates
United States Department of Agriculture
Spring Millinery and the Male View on Hats
The piece compares men's practical view of hats costing five to ten dollars with women's more artistic millinery, noting men resist decorative features while women cultivate taste in color and harmony at home. It argues women influence fashion through refined aesthetics and that men are judged by their partners and peers.
Democratic Cigar Names
The Philadelphia Public Ledger notes the cigar trade avoids naming a 10 cent cigar after a statesman. Traders prefer honoring actors philanthropists race horses or imaginary Iberian grandees. Naming a cigar for a politician would imply elitism voters would reject at the stand and at the polls.
MENTIONED IN THIS ARTICLE
Philadelphia Public Ledger
Gorgeous Insects Revealed in World Lepidoptera
A vivid overview of magnificent moths and butterflies from the tropics, noting collections in the United States National Museum. Highlights include an African species with hind wing extensions over eight inches and the East Indies “gorgeous taias” moth reaching about a foot across.
MENTIONED IN THIS ARTICLE
Tropics
South America
Asia
Africa
Great Eastern and Western Archipelago
Australia
United States National Museum
East Indies
Water and Varnish Care for Furniture
Water can damage varnish on furniture and should be avoided on varnished oily or waxed surfaces. For hard smooth finishes finger marks may be wiped with a cloth of lukewarm soapy water and a light oil or furniture polish dabbed on. Painted and enameled surfaces may be washed like other finishes.
Pain Points in the Body and Nerve Sensitivity
A Boys' Life article explains the distribution of nerve points on the human body. It describes how fingertips have densely packed receptors while the back shows widely spaced points, and proposes a simple test with two needles on cardboard to illustrate tactile perception differences.
House Naming Adds Value Much Like Old Mogiish Custom
John Burroughs praises naming houses and farms with distinctive titles in London suburbs and countryside. He argues a home’s name, carved on a gatepost and used on letters, communicates identity and boosts value more than a mere number. The habit reflects attachment to place and recognition by the community.
MENTIONED IN THIS ARTICLE
London
Oaktree House
Ivy Cottage
John Burroughs
Indications of Trouble in Sunday School Tale
A London Mail item notes a gag about Moses receiving two tablets from the Lord. Dad questions how to know, and Johnny asks about dyspepsia as a humorous angle on the joke.
MENTIONED IN THIS ARTICLE
Johnny
Moses
Dad
London Mail
Mine Fireproofing Coating for Timber Walls
A magnesia cement coating on mine timbers is described as an economical and efficient fireproofing method. It offers protection in arid regions where timber is highly inflammable and hard to replace, reducing fire risk and maintenance.
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