RJR Real cigarette launch fuels ad critique
The piece attacks Reynolds’ Real as a $40 million marketing push for a “natural” cigarette with no artificial additives. It questions taste claims, consumer research, and press kit lines, arguing advertising dominates with little proven benefit and risks dulling critical judgment.
MENTIONED IN THIS ARTICLE
R.J. Reynolds
RJR
America
Reynolds
Critics clash over Pearce consultancy in school board deal
About 150 residents packed a meeting as the Lake Richardson ISD board defended a two year contract with Dr. J J Pearce to develop programs and secure funds. Critics labeled it fiscal irresponsibility and questioned the final cost to taxpayers. The board refused to revoke the offer, citing a signed contract and a June 6 decision. Superintendent elect John Roberts supports Pearce for state and private funding aids, denying lobbying ties. The total expected district expense is estimated at 68 000 to 80 000. The meeting also discussed elementary rezoning plans to relieve crowding and moved toward a June 23 special session.
MENTIONED IN THIS ARTICLE
J.J. Pearce
John A. Stallings
Dr. Pearce
Sool Seer Testaneer
Richardson Independent School District
John Roberts
Pearce
Roberts
Austin
Copeland
Mediterranean Gardens
Nei i Hood
Wallace
Lake Highlands
Northlake
Wallace Pta
R.L. McSpeden
White Rock
Mediterranean Garden
A.J. Randall
City mails tax notices across Richardson
Richardson announces reappraisal of all property for the year with notices to owners showing new values. Property owners may appeal to the Tax Board of Equalization on June 27 28 and 30. Phone questions to the tax department at 235 8331 before seeking board review. The city council will set the new tax rate around October 1. Last year the rate was 1.50 per 100 with a 50 percent assessment ratio.
MENTIONED IN THIS ARTICLE
Larry Devers
Richardson
Tax Board of Equalization
Devers
Tax Department
City Hall
Tax Board
Council OKs International Motocross Race at Rabbit Run
The Richardson city council approved an Inter national Trans-AMA Motocross race at Rabbit Run International Motocross Park for Oct 30 with racers from around the world. Last year 18 000 spectators attended and 10 000 to 15 000 are expected this year.
MENTIONED IN THIS ARTICLE
Rabbit Run
North
Richardson
Bob Hughey
Central Expressway
Hughey
Weekend Burglaries Target Private and City Property
Police report multiple weekend thefts including a Greenbrier 900 block home cash value of $620 from camera and jewelry. a city vehicle light valued $350 removed. a $950 check drawn on closed account and a $150 cash withdrawal. and a Big Horn 2500 block home $75 cash from piggy banks and $10 from a kitchen drawer. No suspects named.
MENTIONED IN THIS ARTICLE
Greenbrier
Wisteria
First Bank and Trust
Big Horn
Expressway Pothole Cure Begins With Bids
The North Central Expressway will start pothole repairs with bids opening Wednesday and Thursday in Austin. Richardson section gets initial work from Freeway to Collin County line, followed by a 15 mile stretch to Spur 366. Crews will strip asphalt and lay an anti skid surface on exposed concrete between 8:30 p.m. and 6 a.m.
MENTIONED IN THIS ARTICLE
North Central Expressway
Austin
Central
Collin County
Highway funds face change as 90-10 ratio eyed with caveat
Attorney Roland Boyd notes HB 971 alters state highway funding to 90 percent by state and 10 percent by local sources but applies only to roads without frontage roads. He warns no highway may use the 90-10 split, stressing frontage roads are essential for Loop 9. The highway department plans bids for an LBJ Freeway overpass at Valley View Lane, advancing a 9.1 mile controlled access route from I 35 west to DFW Airport with completion slated for 1981 and a spring 1979 opening for the initial segment.
MENTIONED IN THIS ARTICLE
Roland Boyd
The
Daily News
Boyd
Loop 9
North
Richardson
Dolph Briscoe
Highway Department
Dallas-Fort Worth
Valley View Lane
John Keller
Dallas
Dfw Airport
Richardson-North Dallas
Valle View Lane
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Bill Cosby
Madison Arena
Reddy
Lee Majors
Madison Avenue
Pearce Consultancy
RISD
Lisa Jacobson
Ued
Stallings
Martin Vernon
Mrs. David
Risd Trustees
Council
Bob Greenfield
Arapaho Road
Yale Boulevard
Plano Road
Michael W. Burke
Burke
Texas Power and Light Co
Coun
Cil
Tp&l
Belt Line Road
Peek Properties
Arapaho
Jupiter
City Plan Commission
Bill Keffler