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Newspaper
Record And Chronicle
Location
Denton, Texas, United States of America
Date
Nov 23, 1910
Page
2
A public notice from the Denton Texas weekly Record and Chronicle outlines subscription rates and mailing terms. It states classic mail classifications, publication dates, and a statement offering corrections on any erroneous reflections about firms individuals or corporations appearing in the columns.
A historical ad primer outlines four rules for advertisers: keep messages simple and vulgarity-free, be direct and decisive, maintain individuality without offensing, and advertise consistently as a hardy annual to sustain ten-year business interest. It urges ongoing improvement as past methods become outdated.
The Denton county notes celebrate profitable fruit and truck farming on sandy land. A county man sold 750 dollars of fruit from seven acres, and another farmer realized 607 dollars in fruit sales plus 100 dollars more from four acres. The piece praises sandy land districts for strong returns and hints at broader health and press timing changes.
The discussion surveys Bourke Cochran’s oratorical power as praised by Champ Clark and extols William Jennings Bryan as one of the greatest speakers. It notes Bryan’s post Congress career, speeches broadcast worldwide, and compares audience appeal to President Taft and Col. Roosevelt.
O. M. Curtis promotes Rexall Mucu Tone with a money back guarantee if catarrh is not relieved. Claims large patient success, quick absorption, and mucous tract benefits, plus weight gain and renewed vitality. Denton residents urged to try, with two sizes 50 cents and 1 dollar, at The Rexall Store.
The advertisement promotes Gillette Safety Razors with singles from five dollars and sets up to nine dollars. Razors are crafted from steel and available plated in nickel, silver, or gold, with cases of metal morocco or pigskin. It positions the razor as a lasting, practical gift and urges a purchase.
Dr Hawley Crippen was executed Wednesday in London for the murder of his wife. London suffragettes clashed with police Tuesday as reinforcements were needed to quell rioting in what was described as one of England’s fiercest campaigns. Meanwhile Governor Stubbs of Kansas, speaking at the Trans-Mississippi congress in San Antonio, charged railroads with robbing the West to enrich the East and supported his claim with published rates. The House likely will feature Democrats in the majority after a vote showing 227 to 163 in favor of Democratic control, a 64 seat edge. Senate efforts to unite Democrats with insurgent Republicans appeared to fail as insurgents balked at joining.
Washington November 23 Wichita Falls reports a population of 8200, up from 2480 a decade ago, a 24 percent gain, marking the largest percentage increase in the census so far. Bucklen’s Arnica Salve advertised for skin care and burns at J. F Raley & Co.’s.
The piece recounts a 1870 literary fraud case involving Wrath Lucas forging letters from famed figures and forging autographs for Chasles. It also explains camel and horse behavior in training and rider influence, then shifts to a serialized fiction scene where Loveland, Lesley, and Sid ney Cremer navigate love, ambitions, and letters that may alter friends’ lives.
An old Denton advertisement touts Doan's Kidney Pills as a cure for kidney trouble with a testimonial from Mrs. W. H. Pierce of Denton. It notes the product available at J. F. Raley & Co. and lists price at 59 cents, with Foster-Milburn Co. as US agents. Also reports Firmin bail set at $4,000 for murder charges on a Hillsboro troop train case.
A brief notice presents the title Lord Loveland Discovers America with copyright credits to Doubleday Page Company 1910 and McClure Company 1908, indicating republication or adaptation rights for the period.
Val Loveland contemplates life after the New York Light reveals his escapades as Lord Loveland. He avoids the article and plans to meet Lesley Dearmer one last time before her marriage, while remaining outwardly the loyal chauffeur as they ride in the Gloria.
A tense scene unfolds as Lesley and Loveland clash over departures and plans at the Mill Farm. A risky drive ends with Gloria overturning on two wheels, then the story shifts to a catalogue ad for Hall's Catarrh Cure and Hall's Family Pills, ending with a brickwork ad from A Bushey.
An advertising column item promises a notable purchase possibility today. The notice hints at a sale or special offer likely to attract readers. Details are readable in the column, with emphasis on immediacy and local interest.
A Denton advertorial touts Cuticlay, a volcanic mud powder, as a cure for eczema boils boils itchy rashes and carbuncles. It claims rapid relief and calls out testimonials from Rev Thomas Moreschine of Mt Carmel Church Denver and W A McSwiggan of Chicago along with local seller O M Curtis Denton. It promotes a 50 cent can and a six cent sample, noting natural earth origin and easy availability.
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