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Newspaper
Record And Chronicle
Location
Denton, Texas, United States of America
Date
Nov 22, 1910
Page
2
Notice from Danton Texas dated November 22 1910 stating corrections will be made upon request for any reflection on character reputation or standing appearing in the Record and Chronicle columns with details on pricing and delivery options.
The passage outlines four key advertising rules: simplicity to avoid vulgarity, directness with decisive positive statements, individuality beyond leaders, and being a hardy annual by maintaining and improving ads over a decade. It stresses persistence as public taste evolves and independence of buyers.
In Denton a belief prevails among business leaders that a Denton to Slidell railroad would expand trade and prosperity, opening fertile territory without current rail links and attracting business. Denton urged citizens to act now to secure cooperation with Slidell and prevent future costly competition. Meanwhile Missouri Kansas Texas plans a southward extension from Denison, contingent on an initial northern segment to Kansas City, not using the Texas and Pacific route via Sherman to Fort Worth.
The northern railroad map centers on Gould lines and their rivals seeking direct routes to the Pacific and Gulf ports. Denton could gain if a new main line or air route from Dallas to Pueblo or Trinidad materializes, though no line is certain to divert. The piece urges watching developments and readiness.
The United States Department of Agriculture methods boosted crop yields, with Texas producing 181,093,000 bushels of corn in 1910, up from 122,250,000 in 1909, despite widespread drought. The nine Southern states showed a dramatic year, and demonstration work supported by the USDA is cited as a key factor. Denton citizens are thanked for grocery support as local business Long & King promotes improved service and continued effort.
A brief notice urges customers to place wood orders as early in the day as possible, attributed to G. W. Elbert.
Professor H G Allen owns a bundle of Civil War era New York Sun and New York Tribune issues. The papers cover early battles and Davis's presidency, Sherman’s march, Seven Days, Stonewall Jackson, Lee, Grant, Lincoln’s death and funeral, Lincoln impeachment news, and South rebel generals. They are torn and soiled from much handling.
An old style patent medicine pitch claims digestion, blood and energy can be renewed by Vinci. It touts Vinci as the edible extract from liver with oil removed and iron added, offering money back if not making you stronger and feeling younger.
A surprise dinner hosted by Mrs. Beall at 295 South Street marked E H Beall’s birthday. Chrysanthemums and autumn foliage decorated the parlors and dining room, with a pumpkin basket centerpiece and an eight course menu reflecting Thanksgiving spirit. Attending were Mrs. S W Thurston, Miss Cave, Mr. and Mrs. A E Hunt, Mr. and Mrs. Jeff Britton, and Mr. and Mrs. A S Lewis. Randall County News notes Rev R H Bates visited Bates home and preached Sunday night before heading to California for evangelistic work. In Eagle Pass bids on a $75,000 Federal building included M B Whitlock & Co of Denton at $69,873 and J F Johnson at $71,714, lowest bidder a San Antonio firm at $63,970.
G W Elbert promotes a selection of stove and fire place wood praised for steady heat and reliable burning. Read as a small classified appeal for municipal or household buyers seeking dependable fuel.
Robert Madsen of West Burlington, after seven weeks in hospital and four doctors giving up, recovered from liver trouble and jaundice after eight months of suffering by using Electric Bitters. Five bottles cured him. guaranteed for stomach, liver or kidney trouble, 50 cents at J F Raley & Co.
A deed filed in the County Clerk's office records J. T. Hilliard and wife transferring 196 acres in the Jose Marie Ruiz survey on Denton creek to C. E. Bryson. The deed states a consideration of about 2800 acres of land in Tampa state Mexico from Blaylock colony lands.
The undersigned blacksmiths will be closed all day November 24 to observe Thanksgiving. Names include Jas Flow & Son, H Kalreuther & Dol Gener, W Waldrip, J Turpen Ik Cobb & Co, R B Rich Pp, G Storrie Ww, D Lacy, J W Asbery, R L Spradlin, and W J McCray. Solid gold jewelry items promoted.
Loveland debates Cremer and wealth with Lesley as she hints Sidney Cremer’s fame and earnings. He muses on leaving debt behind, returning to England, and the lingering question of his engagement while facing life changes and romantic rivalries.
A forwarded, scandalous correspondence reveals Miss Moon at Bonnerstown and a plot involving Jim, a deceitful valet Foxham, and anonymous letters. Jim’s mischief triggers a bank scandal, forged checks, and a dramatic misreading of affections as he seeks to teach a lesson and salvage reputations.
Val Loveland, in a tale of social pressure and hidden love, drifts between longing for home and closeness with Lesley Dearmer. He remains unaware of secrets, an anonymous destined note, and Cremer’s looming fate as he and Lesley share country rides and guarded conversations about Bill Willing Jillie de Liste Ed Binney Isidora and other acquaintances. The chapter hints at tension and impending disruption in their fragile bond.
Advertising copy claims Bucklens Arnica Salve improves appearance by banishing pimples eruptions and boils. It promises soft velvety skin and glowy complexion while curing sore eyes cold sores cracked lips chapped hands and is best for burns scalds fever sores cuts bruises and piles offered at 25 cents by J F Raley & Co.
An ad claims millions would vote if women used Dr. King’s New Life Pills a true remedy for women’s dullness backache headaches constipation and colds. It touts the pills as easy safe and sure and priced at 25 cents at J. F. Raley & Co.
Vital Statistics reports several births: J. P. Griffith and wife in Pilot Point welcomed a girl on November 18. H. L. Clayton and wife in Justin welcomed a girl on October 26. Wm. Brackett and wife in Justin welcomed a girl on October 20. Edgar Turner and wife welcomed a boy on October 25. Chas. Franks and wife in Justin welcomed a boy on October 29. J. F. Tucker and wife near Justin welcomed a boy on November 8. W. T. Cullum and wife in Justin welcomed a girl on November 14.
A terse urban notice offering hat trimming and ostrich feather curling services. Signed by A. F. Evers at 60 North Elm Street.
A short admonition against believing they say rumors and urging investigation by reliable sources. It cites Coca Cola's booklet The Truth about Coca-Cola as a model for refuting falsehoods with chemist and scientist analyses and invites readers to request a free copy from Coca Cola Company.
The ad promotes Gillette Safety Razors available as singles from five dollars and combination sets up to nine dollars. Razors are crafted in nickel, silver or gold plate with metal, morocco, or pigskin cases. It asserts the razor is a gift of utmost utility and lasting satisfaction.
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