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Newspaper
Raleigh Register
Location
Beckley, West Virginia, United States of America
Date
May 01, 1936
Page
4
The Raleigh Register argues for habitual safe driving taught by accredited schools before licensing and for mine safety training. It cites a national figure estimating 20 000 highway deaths could be prevented if drivers develop correct habits early. The piece urges diplomas before licenses and reflex safety behavior to cut fatalities.
The article discusses how advertising boosts product sales and brand trust, shielding makers from price wars. It notes large firms’ ability to sustain quality with brand value, contrasts with cheaper imitators, and explains labor practices and price rigidity affecting advertised goods during shifts in 1926 and beyond.
As buyers stay price conscious they favor quality and advertised goods. Firms investing in customer goodwill cannot risk shoddy products. The old maxim remains: the best way to sell a good product is through effective advertising, while poor products die by poor advertising.
A critical note on propaganda in journalism condemns the rush to publicity by state and local officials. It argues editors should resist one sided reports and promote genuine news value over axe grinding campaigns.
The board examines the Townsend Plan and concludes its real world effects would be ruinous. It calculates outcomes for wages agriculture corporate activity dividends real estate rents intermediate transactions and employment, arguing the scheme would shock the economy and undermine stability.
The Huntington Advertiser notes that many West Virginia Republicans have crossed over to the Democratic Party since the New Deal. The piece argues this drift will repeat Roosevelt landslides and reflects a determination to maintain leadership believed to have saved the nation during crisis.
In Illinois the Democratic primary yielded no opposition for Mr. Roosevelt yet he collected more votes than Knox and Borah together. Newark News calls this an omen to the Republican national organization, deeper than Borah’s showing in the state.
The Tampa Tribune notes President Roosevelt leads Senator Borah by 180,000 votes in the Wisconsin Republican primary. It calls the result a clear choice for and against Roosevelt, stronger than polls, and suggests Wisconsin's verdict foreshadows the national outcome.
Washington notes Senator Barkley of Kentucky remains the favored keynote pick for the Democratic convention in Philadelphia. He is valued for a rousing stump style though not the most polished orator, capable of energizing crowds as in Chicago in 1932. Barkley expects a lengthy drafting process with reviews from party leaders while he handles Senate finance work drafting a tax bill ahead of June adjournment. He even asks for suggestions on shaping the speech amid tax and relief debates.
A breezy column surveys Manhattan figures from boxing legends to performers and artists. It notes Mickey Walker opening a shop opposite Dempsey on 8th Avenue, Boris Thomashefsky running a Lower East Side nightclub, Ralph Kirbery’s scale gag, Zeke Manners’ ranch near New York, and other colorful locals. It references J. P. Morgan’s vanished limousine, Sydney Nesbitt as airplane salesman, and Charles Crawford Gorst’s ear for birds, painting a portrait of urban life through eccentricities and public quirks.
German farmers deploy artificial fog from lime and sulphur dioxide to create a protective vapor cloud. Barrels of unslaked lime receive dissolving fluids, releasing vapor to shield crops from frost.
Senator Rush D Holt will travel to West Virginia to campaign for Ralph M Hiner. He will speak in Oak Hill tonight Wayne Saturday afternoon and radio from Chris t Saturday night before returning to Washington early next week.
A humorous round up tackles spring accidents and stock market fever while lampooning the President, Eddie Cantor, Doc Townsend, and Tr Duce. The piece jabs at deportation laws, translation errors, and end with a cemetery tombstone quip about a sleeping man.
Mark Twain High School will present its annual spring concert this evening with 125 students performing. The program starts at 8 o'clock in the high school auditorium. Fifty students will wear new Pershing type uniforms with brass buttons gold braid and Sam Brown belts.
Hollywood reminiscences mark a gathering for The Last Outlaw as Henry B. Walthall Hoot Gibson and Harry Carey join Jack Mulhall Christy Cabanne directs with Margaret Callahan as lead. Between scenes the cast recalls Biograph days Raoul Walsh Lionel Barrymore and early cinema days include a New Zealand harbor pilot tale.
A cost of 750 dollars was secured from donations by friends of the students and the school. Tonight’s program, lasting an hour and a quarter, is one of the major events in the Mark Twain school year.
Dirk Joris learns Elinor Fleming ends her engagement to Rupert Joris over his drinking. That night he aids a bareback rider in a New Jersey tent show. Later Rupert marries a girl he believes is the rider, leaving Dirk puzzled by the tangled love web.
Dirk confronts the girl from the Jersey tents about her past with the circus and her motives for marrying him. She explains her debt, the clown she liked, and a plan to keep Rupert ignorant while Torrobin may come seeking her, prompting Dirk to guard her and arrange protection.
Dr A A Tieche a senior local professional and business leader is nominated by the Beckley Rotary Club for district governorship of Rotary International. The state convention in Wheel ing will run Monday through Wednesday next week with Floyd Sayre and FE M Payne Jr as official Beckley delegates. Tieche has long served as club president and is active in crippled children work. The club’s tonight dinner at the Beckley Hotel honors National Youth Week with Rotarians bringing a boy guest. Tieche will be toastmaster and youths will give talks.
In a drive to spread education, every school child whose parents can afford it will adopt a less fortunate companion to share school advantages. Brazil’s 45 million people show about 80 percent illiteracy in the population.
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