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Raleigh Register in Beckley, West Virginia

24 Mar 1954

Page 8

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Raleigh Register March 24, 1954 Page 8 old newspaper archives

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This newspaper page contains 2 articles. Subscribers can read the full text of each article.

Newspaper

Raleigh Register

Location

Beckley, West Virginia, United States of America

Date

Mar 24, 1954

Page

8

Wad Ye Deny Print A Soft Sell Case For Newspapers

A 1960s style talk argues newspapers remain the best advertising medium despite TV and radio. It contrasts hard sell versus soft sell, praising readable ads, honesty, humor, and the power of the daily paper to drive traffic and sales with clear, entity-rich examples and industry references.

MENTIONED IN THIS ARTICLE

Lowell Thomas Burt Toledo Blade Hollywood Toledo Waterworks Fortune Harry Stack Sullivan Freud Ford Webster Hathaway Shire America Ladies’ Home Journal Tide’s Saturday Evening Post Yonder Hill Lee’s Gimbel Gertrude Stein
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Bernice Fitz-Gibbon Ad Leader in New York History

Bernice Fitz-Gibbon, renowned advertising director of Gimbels from 1940 to April 1954, launched her own advertising and merchandising consulting service in New York. She previously built reputations at Macy's, Wanamaker's, and Marshall Field, originator of famed slogans and a January 1954 convention address to the National Retail Dry Goods Association.

MENTIONED IN THIS ARTICLE

Bernice Fitz-Gibbon Gimbels New York Macy's John Wanamaker's Marshall Field & Company Chicago Fitz New York City National Retail Dry Goods Association Josal
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Also Mentioned on This Page

Dorothy Kilgallen Miss Kilgallen Desert Atlantic Linda Brad Faring New York Times Geldon Meyer Berger Arthur Krock Walter Kerr Dove Walter Winchell Anne O'Hare McCor Gimbels White Jack O'Brian N.Y Journal American George J. van Dorp Toledo Water Department van Dorp Collins Park Wall Street Journal Harvard Crimson Louis Kronenberger Simon and Schuster Kronenberger Clemenceau N.R.D.G.A Raleigh
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