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Newspaper
Raleigh Register
Location
Beckley, West Virginia, United States of America
Date
Jul 13, 1966
Page
4
A journalism professor lists ten reading rules to enhance daily newspaper use. Emphasizes reading fully, exploring inside pages, varied topics, fact checking, and weighing opinions. Advises diverse reading, skeptical thinking, ad sections for shopping, and enjoying daily newspaper’s lighter side.
Washington correspondent reports George Romney, Michigan governor and GOP prospect, faces tough scrutiny at the National Governors Conference. While admired for presence and votes, his foreign policy grasp and command are questioned, with moderates viewing him as the best chance for a 1968 nomination despite potential flaws.
UPI interview with Joe Sherman, composer aranger, discusses two TV ad camps and a hopeful middle ground. He notes fierce advertiser competition and long planning times for briefs, cites color TV boosting ad stakes, and mentions his work for Coca Cola, General Mills, Falstaff beer, and others while Falstaff expands eastward.
The Virginia primary returns hint at shifts in politics as veteran figures like Howard W. Smith and Willis Robertson face defeat or uncertainty. George C. Rawlings Jr. and William B. Spong Jr. gain ground while Harry F. Byrd Jr. leads Armistead L. Boothe. Observers note a broader regional metamorphosis in the deep South with Faubus Wallace and Johnson showing liberal shifts. The ripple may extend to West Virginia, though outright disruption seems unlikely.
United Press International notes a chosen lament for the middle class as big brother in Washington uses IRS rules to curtail education expenses aimed at personal advancement. The piece portrays a widening gap between the very poor and the very rich, with the inbetweens shrinking under costly burdens.
The piece argues IRS rules on deductible self improvement expenses will become law next year and targets middle class taxpayers. It contrasts tax policy with government programs for minorities, condemning perceived inequality and suggesting public hearings and protests. It warns of sit-ins and riots sparked by discontent with taxation.
James W Kennedy of Cincinnati D directs Forward Movement Publications. He laments pervasive advertising and vows to avoid annoying TV and print pitches. He favors Brand X and Hawaiian Punch while urging minimal influence from marketers.
Robert F. Spivack notes Vice President Humphrey used a Los Angeles NAACP convention speech to rebuke black power as reverse racism and to warn moderates against silence amid extremism. He cites Kennedy and Farmer as moderating voices and stresses that Humphrey aims to implement projects like Step Up and Head Start to head off riots and empower moderate civil rights work.
Premier Chou En-lai told Romanian leaders in Bucharest that Red China will oppose any peace move and fight to the last Communist Vietnamese. Beijing seeks to prolong the war to undermine Moscow and gain ideological leadership of world communism.
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