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Newspaper
Quincy Whig
Location
Quincy, Illinois, United States of America
Date
Sep 28, 1916
Page
2
The coats feature deep yokes and flowing lines with rich puckers and pleats. Wide collars convert to a throat barrier and are popular. Autumn colorings are abundant, with some designs copied from Paris houses Bernard Drecoll Paquin and Cheruit, signaling exclusiveness. Store of Quality.
The latest fashion presents refined tailored suits with elusive charm. Direct copies from recently imported French designs offer superior quality and distinction for wearers, marking a notable advance in current modes. Store of Quality.
Describes evening gowns as indescribable and almost fairy like with bewitching sheerness and frail feel. Notes drapery effects and rich French and metallic trimmings marking them as genius level designs. Highlights predominating Fall colors and urges viewing the assortment now at its best.
Fashion favors the large hat with an irregular brim and contrasting crown materials for decorative effect. Our millinery buyers have scoured world markets to secure a display that honors the Women of Quincy, offering shapes popular in sumptuous stocks with exclusive charm.
The article notes rising demand for furs in winter and highlights exclusive fur sets. It lists available skins such as Cross Fox Mole Hudson Seal Beaver and urges women planning fur purchases to visit the salon collections for the latest vogue and best quality pelts.
A Silk section showcases wide range of silks including satins, taffetas, poplins, crepe de chines, gros de londres and messaline. New season color combinations and dyer innovations create unusual beauty. Visit to see these pieces before choosing older Fall designs.
A fashion style show will display new fall garments on living models to demonstrate hang and exclusivity. The event takes place on Friday September 29 with two sessions from 2:30 to 3:30 and 7:30 to 9:00, plus a 2:00 to 3:00 session for local friends on the third floor.
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