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Newspaper
Quincy Whig
Location
Quincy, Illinois, United States of America
Date
Oct 04, 1917
Page
2
Fashionable dress fabrics described as the finest produced with silken threads and new weaves. Crisp taf fetas and georgettes in favored shades plus charmeuses and satins priced from 2 to 3.50. Wool broadcloths and velours yield a wide range, with novelty coatings from 1 to 3.50 a yard. Purple, green, and blue remain popular. Store of Quality.
Autumn fashions show longer coats and medium wide straight skirts with a soldier inspired silhouette. Narrow fitted shoulders and mannish sleeves, plus fur, braid, and button trimmings, elevate richness. Assortments priced from 16.75 to 72.50, Third Floor.
Coats the season's smart military inspired modes feature graceful lines and practical details. Great fur or cloth collars and cuffs button under the chin, large pockets, and belts of varying widths shape the wartime look across afternoon street coats. Evening wraps remain full and luxurious. Prices range from 12.75 to 95 dollars.
A store touts dresses that refine the long oval silhouette with velvet and silk gowns. Prices range from $18.75 to $45 for an exquisite dark blue model, with Serge dresses priced $15 to $30 as designers strive for popular new styles at the Store of Quality.
Paris salons offer lavish fur looks with stoles sets and jackets for afternoon evening and street wear. Mole seal lynx and other pelts appear in original exclusive designs priced from 7.50 to 110.00.
Monogram designers unveil a wide fall and winter hat collection for 1917 18. Velvet hats in French blue purple and gray feature fur trims and iridescent ornaments. Prices range from 3.50 to 15.00.
Persian colorings enhance beaded bandings tassels and other ornaments for day and night wear. Metallic cloths with gilt silver and bright color laces remain a standard finish for evening frocks. Cords spangles and bullion tassels are popular with home dressmakers. Ornaments priced 65c to $2.50 each and trimmings by the yard from $1.50 to $5.00.
Fall and Winter hosiery features fashion shades matching shoes with plain and roman stripe designs. Radmoor mills provide true shades and lustrous surfaces in unrestricted leather shade varieties. Silk stockings priced from 1.25 to 2.25 dollars a pair.
A range of strong serviceable wash kids with heavy seams for street wear and motor wear, washable kid gloves in medium dress weights for informal occasions, and soft finished dress gloves for exclusive occasions. Desirable shades priced from $2.28 to $3.00.
Inspiration drawn from many sources reveals a surge of blouse waists featuring high or low collars and varied trimmings such as tinselled cords wool embroidery braidwork metallic threads and fine laces. Silk dress blouses range from 5 to 12.5 dollars amid china silks georgette crepes maize bisque plaids and darker taffeta options.
A fashion note outlines new neckwear designs such as long narrow tuxedo collars that lapel over coats. Putunia cloth leads, with lighter fabrics used for variety. Other ideas include flat satin collars with scarf ties in French blue and leading hues, priced from 50 cents to 3.50 dollars.
Under each stylish costume lies a scientifically fitted corset. Our shop features Warner's Rust-Proof American Lady Nemo Modart Red fern and Madam Lyra corsets with skilled corsetieres for fitting. Corsets ranging from $1 to $12.50.
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