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Newspaper
Quincy Whig
Location
Quincy, Illinois, United States of America
Date
Jun 24, 1917
Page
6
Mitchell J. W. Richards is named sales manager for seven and five passenger cars at Beatty Company. Richards brings leadership and industry experience to oversee the company’s passenger car sales strategy.
Beatty Auto Co takes agency for Mitchell and J W Richards as sales manager. Mitchell offers two models a seven passenger at 1460 and a five passenger at 1193 with prices rising July 1 to 1525 and 1250 respectively. John W Bate credited for factory-cost reductions and the goal of a lifetime car with 31 extra features including a power tire pump and reversible headlights.
A cautionary line advises against blaming a pretty woman for any hasty romantic misjudgments. The text suggests restraint in assigning fault to charm and urges measured conduct in social advances.
Buick cars have not been raced officially since 1911 though some dealer and private owner runs occurred. Racing tests elevated valve-in head motor designs and most records now belong to such cars. Buick engineers learned from track and hill events benefiting cooling, carburetion, power and endurance for owners.
Illinois adopts a new motor law with phased rate increases for horsepower classes effective January 1, 1918 and 1920. The road fund funds road construction and highway improvements, with rates for motor vehicles, motor bicycles, and electric vehicles tied to horsepower and weight. The measure emphasizes dual benefits from the fund and notes the money is earmarked for road work.
William Guy Wall of Indianapolis, vice president and chief engineer of National Motor Car and Vehicle Corp, has been selected by the U.S. War Department to design and produce fighting motor cars. Wall, a Virginia Military Institute graduate and veteran, was commissioned a major and will apply his long motor and racing expertise to military vehicles.
In the Verdun siege motor trucks formed an endless communication chain between depots and fortresses, sustaining life until victory. The article notes US motorizing superiority with 500,000 trucks in use and 5,000 produced monthly, and suggests pleasure cars could be converted into one ton trucks using Smith Form-a-Trucks.
A new factory at Clearing Illinois has boosted Smith Form-a-Truck production to over 200 attachments daily with rapid scale up possible in emergencies. The article notes the large number of pleasure cars in the United States and suggests conversion potential for all into Smith Form-a-Trucks.
French Brothers enter auto repair and launch Wabash garage at Sixth and State streets after three years in the repair business. The new facility marks their formal entry into the local automotive service scene.
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