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Newspaper
Preston Citizen
Location
Preston, Idaho, United States of America
Date
Sep 29, 1949
Page
2
A reflective note on the inevitability of fall arriving yearly and as a reminder of nature’s schedule. The piece contrasts seasonal change with politics, asserting autumn’s impartial timing and urging practical preparation like coal for the season. It uses metaphor to critique delayed action and political expectations.
An opinion piece mocks Britain’s socialist policy and postwar loans as a tangled satire. It recalls wartime thrift, bank loans, and a pep rally by Preston High School students celebrating local spirit and urging continued support for youth and community enthusiasm.
Radio and television listings show Frontier Town airing at 4:00 p.m. on Sundays, with a dense schedule of programs across KPST including Hollywood Spotlight, Metropolis, Nemesis Inc, Adventures of Frank Race, Pat O'Brien From Inside Hollywood, Last Parade, and a wide slate of music and variety shows throughout the week.
The Idaho Advertising Commission met in Boise last week and laid final plans for publicizing campaigns this fall and winter. Ida ho potatoes referenced in context of campaigns as part of the broader publicity effort.
The 1949 campaign begins October 20 with a two color broadside in food pages across 52 markets. Total newspaper circulation on the schedule reaches 8,252,880 with weekly freestanding ads through December 8. Additional placements include Chain Store Age Super-Market Merchandising Food Topics Restaurant Management and American Restaurant magazines plus The Packer. Point of sale advertising will be emphasized.
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