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Newspaper
Preston Citizen
Location
Preston, Idaho, United States of America
Date
Apr 01, 1943
Page
2
The piece argues that constant advertising is essential to keep a business name in the public eye despite rationing and shortages. It stresses advertising as a form of business insurance to maintain reputation and goodwill until economic conditions stabilize.
A reader describes a 22 by 26 inch War Production board form labeled application for preference rating. It requires listing every material purchase for maintenance export capital equipment, with signatures and seals before board review. The piece notes uncertainty about qualification and mocks the complexity while joking of finding a Philadelphia lawyer.
A Utah editorial criticizes excessive wartime paperwork for small businesses, arguing it distracts from vital tasks like evaluating projectiles and gun angles. The piece laments wasted manpower and brains on questionnaires rather than direct military planning.
An Associated Press dispatch notes Senator Holman calling much government publicity absolutely silly. Editors Wrote letters urging elimination of propaganda and expensive mats from Treasury bond drives. A congressional estimate says two billion pounds of paper will be used this year, underscoring waste and space concerns.
Joe C. Wood and State Road Commission officials joined Idaho leaders and twenty businessmen in the chamber rooms to map a county road upgrade. They proposed completing the Preston Grace highway, spending 4000 dollars Preston to Utah line, 500 dollars for Whitney road relief, and a total 35000 dollars to be invested in the county this year. Commissioner G.
L Wright was appointed to oversee the work. Russel Rich, formerly of Preston but now of Logan, won first place in the Cache District annual cross-country run last Friday. Smith and Hall of Preston followed Rich. The Franklin stake MLA con tests were held Tuesday evening in the Second ward chapel. Louise Barton of the First ward won the girls retold story contest with Keith Hull of Whitney winning for the boys. Geneva Olsen of Wieston won Girls Declamation and Wilson Chandler of Sixth ward won Boys Declamation. Weston won the Girls chorus and Whitney won the boys chorus. Colonel Nelson E. Margetts, USA, once aide to General Pershing and commander of the 317th Artillery, was named knight of the first class of the Order of Sword by the King of Sweden. War Department rules bar foreign decorations, so the award is being held in Washington. Col. Margetts is son of Phil Margetts of this city.
In Nephi Idaho the Progressive Citizens capture city seats led by J N Larsen as mayor with Nephi Larson and Joshua Rallison as First District councilmen and John C Greaves B S Marrom as Second District councilmen. W Chatterton named clerk Hyrum Tippets treasurer Thomas Jensen police judge Geo H Carver engineer. Dr S E Nelson appointed assistant state veterinarian for Idaho. Brimhall and Christensen secure full contract for John C Greaves banker home in third ward.
Miss Vivian Davies of Maple ton and Cleon Daniels of Payson Utah wed in the Salt Lake Temple on April 2.
A fragmentary Elma Washington chronicle item hints at a prank involving a prohibition agent and an ax wielding door knock. The piece also references a dubious marriage correction and a cafe assault where a victim carried $600 plus change before waking with no companion.
A collage of humorous vignettes and social quips from a newspaper page. Jests about condensed foods and the working man carrying meals, a New Year anecdote about a drunken son and a beauty salon, a hospital joke about a baby, a shot hitting a hen house, and light wordplay on a poetical admirer.
Dr Hawkes receives an urgent call about a son who swallowed a fountain pen. Asked what to do, the father quips he is using a pencil, prompting a sharp retort about urgency and improvisation.
A report notes a sheep found in the Rocky Mountains capable of speeds around 40 miles per hour. The item uses playful regional humor to highlight the improbable animal speed.
Community events highlight a busy weekend with Bally Hatch and Bud Hawkes winning lucky numbers. Clifton residents Otis and Dean Howell, Lewis family visits, and returning workers are noted along with social gatherings, quilting for Church Welfare, a tap dancing class led by Enid Taylor, and a birthday party for Dorothy Povey.
Jed Miles and family visited Saturday with his mother Mrs. Jane Miles and relatives of Smithfield. Many locals traveled to Ogden for business while others stayed for Idaho Falls and Lava Hot Springs plans. A village dance in Winder drew a large youth turnout as spring fever spreads with yard and farm work and softball on school grounds.
A joking exchange at a Rotary convention in Sun Valley centers on a father registering twins. The registrar notes the plate, the father quips about addressing multiple gentlemen, and a miscount leads to a humorous home check. A follow up joke involves Ralph Strub and an eye doctor quip about blinking during a strip show.
University of Idaho extension soils specialist Dr. H W E Larson cautions farmers facing phosphate shortages not to substitute heated phosphate fertilizers for acid treated products. Experiments show heat treated phosphates yield little increase in alfalfa compared with Western treble or TVA triple superphosphate. Rock phosphate yields also did not rise. Extension Bulletin No 120 summarizes the Idaho studies and offers free copies via county agents.
Mr and Mrs Parley Ostergard and family of Bountiful Utah hosted Mrs Louise Knapp last weekend then stayed through Sunday visiting friends and relatives. The community reports a Primary conference in the ward with Sacrament meeting and a reorganization of the Primary presidency with Anona Pearsen as secretary and treasurer.
Remington L C Smith Royal Underwood ribbons available for all sizes. Royal Portables ribbons offered in good quality at 85 cents at Citizen.
Social events honor Wendell Wiser before enlistment. Local families visit Hyde Park and Lewiston. Mrs Bodily returns from hospital. Mrs Drury gravely ill in Preston hospital. Junior class hosts spring festival. three babies blessed. a farewell for Vilarr B Ransom prior to military service. Various church and stake activities noted with attendees from nearby towns.
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