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GM Vega Priced Higher Than Import Competition
Detroit report shows GM pricing the Vega 2300 about 200 dollars above the major import, with sedan at 2091, coupe 2197, station wagon 2029, and panel truck 2133. Ford Pinto pricing and Vega options like 110 horsepower engine or automatic transmission could raise final sticker. analysts note higher costs and little discounting.
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General Motors Corporation
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Ford Motor Company
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