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This newspaper page contains 8 articles. Subscribers can read the full text of each article.
Newspaper
Press Telegram
Location
Long Beach, California, United States of America
Date
Oct 17, 1973
Page
9
Lois details how truthful, emotionally honest ads connect with women beyond youth. She cites reactions from readers and Liberations groups, notes aging women like Hepburn and Nixon grow bolder, and recalls earlier success with a truth-driven tagline.
An age related beauty ad urges women fearing age bias in hiring to use Oil of Olay to look younger. It promises skin softness and moisture, a quick penetrating non greasy formula, and suggests using the product twice daily to improve confidence and appearance for better job prospects.
In Washington DC at the Summen National Tournament Ross Grabel of Hartford Connecticut executed a notable hand. He used a defender established suit to discard his losers, challenging standard routines and leaving bones of the play in uncharted waters.
The article recounts a bridge deal involving IRA G. Coan Jr. as declarer. West leads to cut declarer's trump, East shifts to clubs, South ruffs diamonds, and a clever discard lets declarer avoid two club tricks. Declarer discards dummy's club, East is forced to lead again, and declarer ruffs in hand, discarding dummy's last club. The defense is held to five tricks, and declarer makes the doubled contract.
Mrs. David Sloan is named chairman of Long Beach Junior Programs with a slate including Mmes Donald Walker Hans Kolster Gene Ferrieri Ronald Bennett Charles Knapp William Crandall David Hauser Kenneth Wedal Mason Kight and John Kinzer. The group affiliated with California Junior Programs offers live entertainment for children as this year’s plays open in October. USC Mothers Club votes Mrs Robert F Lande Miraleste as first vice president and Mrs Phillip Bailey as president. members are mothers with daughters in USC sororities. Orbit Club installs Nora Tolby as president for singles over 30 at 53 East Fourth Street, succeeding Joseph Matteau Hob Bundy Harriet Hays Bill Sellers Dorothy Sellers and Larry Mageean.
Los Alamitos General Hospital invites all women aged 21 and older living in Los Alamitos and nearby areas to join the Women's Auxiliary. Prospective members are interviewed by the membership chair and undergo training before orientation to hospital service.
Famed Inbal Dance Theater of Israel brings a company of 30 dancers and musicians to Royce Hall UCLA Friday and Saturday at 8 30 p m and Occidental College Sunday at 8 15 p m. The program blends pageantry music song and dance drawn from historic Yemenite culture.
A series of cultural events includes Adela Rogers St Johns discussing The Honeycomb at Clark Stadium Auditorium Hermosa Beach with free admission. A six week Creative Encounter series for teens runs at Jewish Youth House Lomita from 7 to 8 30 pm Mondays start date unspecified with leaders Annette Samil Carl Chertock and David Schonwald. Casino Night by Zeta Alpha Beta Sigma Phi in Dominguez Hall Dominguez tickets 1 50 benefiting Stanford Kidney Research and Cystic Fibrosis. A home organs show and a pair of concerts at Edgewater Hyatt Long Beach feature admission, proceeds for Pacific Hospital organ purchase and an 7 45 pm synthesizer concert.
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