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Newspaper
Press Telegram
Location
Long Beach, California, United States of America
Date
May 17, 1977
Page
11
The advertisement promotes Decade Menthol cigarettes as the result of a ten year development effort to deliver true taste in a low tar cigarette. It credits a "Total System" where tobacco, filter, paper, and menthol are balanced, highlighting natural menthol blends and a Flavor Packing method. The copy touts a Taste Channel in the filter for first puff impact and high porosity paper to control burn rate while preserving flavor.
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