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Newspaper
Press Telegram
Location
Long Beach, California, United States of America
Date
Jun 30, 1977
Page
10
An advertisement touts MERIT and MERIT 100s as tastier low tar cigarettes. It claims 75 percent of MERIT smokers were former high tar users and that enriched flavor tobacco boosts taste without raising tar levels. Clinical tests compare MERIT to higher tar brands and report liked taste on par with high tar options.
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