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Newspaper
Press Telegram
Location
Long Beach, California, United States of America
Date
Jun 27, 1960
Page
4
An old style offer promises a free volume of a World Wide Encyclopedia with a gift certificate. It touts Volume One as a gift and pressures readers to mail in coupons to receive the rest of a supposed 10 volume set at an unbelievable price. It warns limited free volumes and urges immediate action.
A bold sales pitch offers Volume One of the World-Wide Encyclopedia free to inspect with no obligation, then purchases for the remaining nine volumes at a total price of 1.19 per volume plus handling. It touts 2,000,000 words, 3,200 pages, 1,000 illustrations, and color endpapers, claiming college-like value for American families.
Readers are urged to fill a gift certificate and mail to World Educational Service to receive a free Volume One. The offer promises a nine volume set at a weekly rate of $1.19 per volume with handling costs, plus cancellation options and no obligation unless the reservation is canceled. The pitch emphasizes authenticity, up-to-date content, and educational value for families.
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