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Newspaper
Press Telegram
Location
Long Beach, California, United States of America
Date
Jun 03, 1958
Page
7
An advertising claim states Hit Parade filters deliver 12 percent higher filtration than Brand A and up to 43 percent higher than Brand H based on laboratory analyses. The notice markets Hit Parade as the leading option with a new exclusive filter and cites several comparison figures.
Years of research produced a filter with pure cellulose material that absorbs more and includes over 400 000 filter traps. The exclusive design allows free drawing while delivering the full flavor of top-grade tobaccos from The American Tobacco Company.
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