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FTC to Break Up Cereal Giants Over Monopoly Claims
The FTC accuses Kellogg Co, General Mills, General Foods, and Quaker Oats of illegally monopolizing the breakfast cereal market through price coordination, false advertising, and shelf space control. Nabisco and Ralston Purina are not named though linked to the market structure. The four companies are said to hold 99 percent of a 650 million annual cereal business.
MENTIONED IN THIS ARTICLE
Washington
UPI
Federal Trade Commission
FTC
Big Fom
Kellogg Co
Gatlo Creek
Mich
General Mills, Inc
Minneapolis
Nabisco, Inc
N.Y
Ralston Purina Co
St. Louis, Mo
General Mills
United States
Alan Ward
YTC
B of Competition
TUL Ftc
WIC
Kellogg
Nabisco
Ralston
FWC