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FTC Cites Store Prizes Deceptions in Marketing Games
The FTC reports widespread flaws in prize offers used by groceries and gas stations to boost sales. It cites deceptive ads and low actual chances of winning, with some stores allocating winning pieces to promote specific locations. Several firms cooperated with the inquiry, noting 1966 and 1967 data.
MENTIONED IN THIS ARTICLE
Washington
Federal Trade Commission
Commission
Tepore
FTC
Gates
Ani
Cana
Walter Schirmer Inc
Chicago
Volume Builders Inc
Spot O'Gold Com
Philadelphia
The
Plaza Group
Strategic Merchandising Corp
New York City