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Newspaper
Press Telegram
Location
Long Beach, California, United States of America
Date
Feb 01, 1974
Page
16
A promotional piece explains a new approach to reducing armpit sweat by applying Mitchum Anti Perspirant at night. It asserts sweat glands release colorless liquid, bacteria cause odor, and night treatment pre conditions skin for the next day. The copy claims products redirect perspiration through other pores and rejects myths about interfering with nature.
The product claims to be gentle unless an allergy is present. It uses high percentages of aluminum chloride and aluminum chlorohydrate buffed to reduce skin irritation. Mitchum emphasizes mild performance by treating these ingredients to minimize irritation while maintaining effectiveness.
The advisory recommends a four night consecutive use, then as needed. It notes you may apply anytime but night use is preferred for best absorption. After four nights, skipping a night still leaves you protected the following day.
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