CBS to Drop Cigarette Ads in Radio and TV Contracts
CBS agreed Sunday to release cigarette advertisers from their radio and television contracts by year end. CBS president Frank Stanton said halting cigarette ads industry wide would discriminate against radio and TV without guaranteed spending cuts. ABC rejected the proposal, NBC had not stated a position, and a spokesman offered no Sunday statement.
MENTIONED IN THIS ARTICLE
New York
Columbia Broadcasting System
Stanton
American Broadcasting Co
National Broadcasting Co
Moss
CBS
Congress
CBS Networks
Cigarette Ads Face Senate Pressure and Industry Reacts
Senate subcommittee led by Senator Moss weighs restricting cigarette advertising as health risks prompt calls to cancel TV and radio contracts. CBS argues Congress should set the rules, warning selective bans could shift ad spending to print media. Present contracts expire in 1970 and NBC ABC cooperation is uncertain.
CBS Demonstrates Responsible Concern on Smoking Health
In a six month period the network reported over $5 million in air time focused on cigarette smoking and health issues. The overall impression is that CBS has shown a record of responsible concern regarding health risks associated with smoking.
MENTIONED IN THIS ARTICLE
CBS
Quote by Stan Ion on mass media equality
Stan Ion asserts that media equality rivals any mass medium in the United States, whether print or broadcast, underscoring a strong stance on national communication parity.
MENTIONED IN THIS ARTICLE
United States
Stanion
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Sinho
UNION
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Frank E. Moss
Dutah
Tobacco Institute
Senate
Washington, Mo
UPI
Horatio Alger
Nelson Hall
Washington
NBC
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Texaco
Long Beach
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Pine Ave
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Ocean Blvd
Star of Siam
Vogue
Harper's Bazaar
Town & Country
Mademoiselle
Gail
2Nd St
Naples
Villa
Torrance
Hawthorne
Walteria
Ameritone
America
Downey Swanson's
Firestone
Anderson's
Ernie Kapf
Anaheim
Walteria Walteria
Pacific Goast
Wilmington Industrial Paint CO
N. Avalon
Anaheim Vista Paint Corp
Katella
Garden Grove
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Garden Grove Blvd
Ralph's
Brookhurst
Santa Ana
J. Johnny Moore
S. Main St
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Alamo
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