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Newspaper
Press Telegram
Location
Long Beach, California, United States of America
Date
Apr 24, 1973
Page
9
GM showroom sales get a boost from film cassettes used by dealers. A General Motors program, praised by Milton Best of United Visuals, outfits 6500 GM Chevrolets with projector units to show selling points and entertain children, bridging showroom marketing gaps and speeding decisions.
Burglars raided Trinity University security office during Easter weekend and escaped with unpaid traffic tickets. A note signed Bonnie and Clyde claimed the office no longer has past tickets and warned students that the tickets had been liberated.
Dealers offer 24 month leases at 21 Bal per month with ownership after the 25th payment. Film carry bridges cost about 250 Bal. GM divisions adopted the idea from Scott and Ford Chrysler showrooms and some foreign brands use similar setups. Seath notes the old line salesman is gone, while one dealer says this offers a product his salesman doesn’t.
Getty Oil announced strong first quarter results with operating earnings at 27 million dollars or 1.42 a share, up from 22.4 million or 1.174 in the prior year. Sales reached 40 million, while net income stood at 33.1 million or 1.758 a share, aided by European marketing operations, tax benefits, higher tanker rates, and increased demand for oil products.
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