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Newspaper
Port Isabel Press
Location
Port Isabel, Texas, United States of America
Date
May 06, 1971
Page
4
Port Isabel Press notes a nationwide goal to end cancer in a lifetime and calls for public support of the American Cancer Society. It cites approximately 22 000 deaths each year among ages 15 to 44 and urges contributions to reduce that toll.
Governor Preston Smith designates May 10 to May 16, 1971, as Friendly Texan Week to encourage Texans to show hospitality and helpfulness to an expected 24 million out-of-state visitors. The proclamation cites Texas heritage of neighborliness and friendliness as a draw for tourists.
Mrs. Roy Strong of Elsa will succeed Mrs. W W Zimm erman of Port Isabel and McAllen as president of the Valley Federation of Women's Clubs. Elected for two year terms were Mrs. J L McNair La Feria first vice president Mrs J A Hinojosa Rio Grande City second vice president Mrs Jack McCorkle Raymondville third vice president and Mrs E H Krumdieck McAllen secretary treasurer.
Two Texas A M marketing students ran a fish promotion in a Bryan supermarket to test merchandising effects. Free samples of Buttermilk Fried Trout and Redfish drew shoppers and boosted sales despite initial indifference. The event set a new fish sales record as many who resisted seafood first tried it and bought gulf trout or red fish.
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