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Newspaper
Philadelphia Times
Location
Philadelphia, Pennsylvania, United States of America
Date
Jun 29, 1901
Page
12
The Philadelphia store advertises early Fourth of July preparations with cheap bathings suits for women and children, a cool Atlantic City Boardwalk-like main aisle, and daily mail order service. It notes extended summer hours, except Saturdays, and promotes a mail order catalogue for travelers.
Nine hundred well-cut seven gored pique skirts offered for sale with shirtwaists. White pique skirts feature flare hems and lapped seams in multiple styles. Prices range from 75 cents to $2.25, with stated wholesale equivalents and value ranges.
Linen colored shirtwaists priced at 75c and 1 with two styles and full fronts. Girls guimpes in lawn and percale wrappers in sizes 2 to 14 years. Handkerchiefs priced per dozen, with linen and hemstitched varieties. Men's linen and p ercale items listed with multiple price points. Main aisle and arcade displays highlight summer wear.
From Paris this week the Pan cake and Wreath hats arrive just in time for the Atlantic City Horse Show. The Pan cake is a low flat brimmed tilt hat with a flat bow while the Wreath hat is flat and trimmed with roses all around.
Early season waists priced at $1.00, down from $1.50. Dainty white waists feature hem stitched tucks, hemstitched cuffs, and turnover collars with tucked backs. Other styles available at varying prices.
Quick sale on girls wash dresses as heat and travel pick up. Alphabetical price cuts span items from 85 percent off $1.50 sailor suits to $4 and $5 cadet outfits in linen and duck. Strong emphasis on affordability and ready fit for vacation season.
A sales feature offers outdoor gear from hammocks and lawn swings to wedge tents and portable lanterns. The catalog highlights discounted hammocks, 7x7 tents, Japanese lanterns, flags, ribbon, silk flags, and fresh summer goods. Also promotes bicycles from low prices and Fourth of July candy boxes with grape juice soft drinks.
Thousands of pairs of shoes across men women and children are on sale on the Fourth floor and in the Main Aisle and Basement. Prices range from 35 cents for tennis oxfords to several dollars for patent leather and Russia calf shoes with sizes up to 13 to 14 percent. Stocks include men’s oxfords women’s kid oxfords and girls’ styles with many items marked way below regular value.
Basement sale offers baby carriages once priced 18 to 25 dollars now 15 dollars each. Also 7.50-worth 3 dollars and fine 36 inch square foulard crystals reprinted fabric used for hats belts and draperies. Importer overstock led to half price purchase.
Hundreds of pieces are cut by a third or more with items like grass cloth furniture rockers and office desks on sale. The line highlights porch seating and outdoor decor plus a busy July 1 shift toward new firms and a large on floor collection of desks, bookcases, files, and finishes for a comfortable modern office.
In the arcade and basement stock, 15c socks and stockings are reduced to a few men’s sizes 8 and 9, women’s stockings size 8% and 9, along with 12%4c women’s ribbed vests and white cotton shirts. Limited quantities of 18c and 25c lisle, and imported black cotton socks offer remaining bargains.
Light-weight cheviot and worsted boys suits in many styles from market street. $5 suits cut to $2.50, $6 to $3.75, $70 to $5, $7.50 to $4.25, $8.50 to $4.25, wash and cycle suits listed. Sizes 3 to 12. Basement sale adds $1.25 wash suits and blue sailor styles. Russian cheviot and tan linen frequent the offers.
A local ad markets serge suits and separates with prices from $3.50 to $25. It highlights fresh Oxford gray serge coats, wool crash, flannels, and duck trousers with basement odds coats and vests discounted from $12 and $15, promoting cool comfort for travelers.
Suits priced at 22.50 and 30 and 25 for ceviot and worsted fabrics. Trousers 6.50 to 10. The sale promises savings of 5 to 10, with imported ceviots and cool worsteds. The retailer cites limited staff and aim to keep the organization together during hot weather.
White cheviot shirts at 60c and 1 dollar flaunt cool color advantages. Pleated colored shirts arrive 1800 more today in Main Aisle, Market. Linen collars 55c per half dozen and four collar heights offered. Silk batswing and butterfly ties 25c. Summer suspenders two pairs for 25c in Main Aisle, Market Street.
Advertising affordable window screens in stock for basement and standard sizes. bulk supply from factory with 100 dozen items available today. Sliding screens fit 20 inch high windows and widths 20 to 38 inches at 25 cents each. Fly escape screens offer exit on two corners to let flies out.
Basement aisles offer men's coats and vests from 3.50 while suits drop from 12 to 15. Men's odd trousers 2.50. Boys and girls garments half price with several items from 1 to 3 dollars. Women’s blouses stockings vests and ribbons discounted. hats and fancy trims feature low prices.
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