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Newspaper
Pendleton Eagle Valley News
Location
Pendleton, Oregon, United States of America
Date
May 20, 1902
Page
7
The seventeenth year locust is due around June 1, with the potential to devastate wheat fields in the Walla Walla valley and nearby districts. Destructive cicadas recur every 17 years, having appeared in 1868 and 1885, and are expected again in 1902, with punctuality since 1715.
The advertisement argues that scratching the scalp removes loose scales but does not cure dandruff or baldness. It attributes hair loss to a germ burrowing to the hair root and promotes Newbro's Herpicide as the only product that destroys that germ and addresses the root cause.
The May 19 Helix issue reports A J Hunsaker of McMinnville delivering a well attended prohibition lecture last Thursday. It highlights Harlan Richardson’s new house, a 60 foot high post office pole moved from the mountains by Jack Huson and Dad Rivers, and plans to erect one at Athena. Baptist Sunday school prepares for children’s day. Artisans hold a social with 100+ attendees. The Helix brass band travels to Pendleton for a Republican rally. Local visits and travels include John and Ira Scott, Mark Cockerline to the Columbia River, Mrs. Ralph Stanfield visiting Pendleton parents, Mae Siebert moving to Weston, and Mrs. Emma Mann visiting Pendleton. Harvey Richardson spent days in Pendleton. An advertisement for Kemp’s Balsam promotes throat and lung relief with druggists Tallman & Co. as agents.
A brief note urges using few words to grab attention with larger type. It emphasizes that concise phrasing costs less space and reaches more readers than lengthy prose. Authors argue brevity improves advertising impact and reader engagement.
Scores of South Dakota Odd Fellows and Daughters of Rebekah gather at Lead for the annual grand encampment. The grand lodge proper begins business sessions tomorrow under Grand Master James R. Sharp of Rapid City. Committees report and despite large attendance, preparations ensure ample accommodation and entertainment for visitors.
Washington May 20 Several vessels of the North Atlantic squadron sailed to meet the French warship Gaulois carrying the delegation chosen to represent the French government at the Richan deau monument dedication. The Gaulois will be escorted to Hampton Roads then Annapolis where the visitors may be welcomed by the president's commission and arrive in Washington shortly after.
The Great Council of Alabama Improved Order of Red Men gathers in Pratt City May 20 for its largest Alabama attendance. Delegates from across the state attend several days of sessions to enact laws and elect officers. Representing the United States is Past Grand Inenhe nence W. KH. Heironemos and Junior Sagamore Thomas H. Watts of Montgomery.
Reveals a secret of Dr King's New Discovery for consumption curing by cutting mucus and germ infected phlegm and letting oxygen enrich the blood. Heals inflamed throats and lungs, with hard colds and stubborn coughs yielding. Guar anteed bottles 50c and $1.00, trial bottles free at Tallman & Co's.
The passage argues advertising should attract attention with honesty and strong but tasteful language. It cautions against exaggeration, urging sincerity in business and factual statements. Confidence, built on careful work and truthful claims, marks successful advertisers.
An OTC remedy claim promotes Bucklen’s Arnica Salve as a quick cure for ulcers fever sores salt rheum cuts burns bruises and mentions painful skin conditions. A separate note states Continental Tobacco raises wages by ten percent for its 80 000 to 50 000 workers across the United States amid cost of living pressures.
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