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Honest publishers back circulation audit to curb unfair practices
The East Oregonian states that manufacturers bankers promoters and publishers all approve public audits by the Audit Bureau of Circulations. It notes the ABC report on East Oregonian circulation will be sent to advertisers on request. The piece frames audits as protection against unfair competition and a fair cost share for maintenance.
MENTIONED IN THIS ARTICLE
East Oregonian
Audit Bureau of Circulations
A.B. C