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Educating Merchant To Advertise At Pendleton
Lee D. Drake of the East Oregonian argues before the State Editorial Association that newspaper advertising is the efficient, economical form of publicity. He urges merchants to trust continued, daily ads, with rotating copy and long contracts to build habit, and shows editors how to educate advertisers to see value in regular space, layout, and timely campaigns.
MENTIONED IN THIS ARTICLE
Pendleton
Lee D. Drake
The
East Oregonian
Merchant
Bes
Mr. Merchat
Manuwecured
Hermie Meri
Aloot
Ted
Emery Fywer
Ant Huis
Reaufar
Ian
Alan
Cbntrel
Ttn
Levee Lr
von Fren
Evers
Merchier
Das
Minge Pharns