Advertising Faith and Return on Investment
An Ottumwa merchant notes his ad spend last year amounted to 4 cents per $100 of sales. He used a half page for business announcements twice weekly and argues advertising should be a business function requiring careful attention. Once merchants treat advertising with the same care as other business areas, it will pay.
MENTIONED IN THIS ARTICLE
Ottumwa
Swanson
Bernard Bench
Goodell
Mowhorten
Uniti
Voxas
Donald Rosekrans
St. Johns, Mich
J.T. Jolly
Junlatn
Chad
The November issue of The American Boy magazine
The November issue features 32 pages with departments on Boys as Money Makers The American Boy order Amateur Journalism Stamps Coins and Curios The Boy Photographer and Puzzles plus numerous minor items for boys. It is priced at 1.00 a year from Sprague Publishing Co Detroit Michigan.
MENTIONED IN THIS ARTICLE
Order of the
Ameateur
Sprague Publishing Co
Detroit
Mich
Cabinet Officers Named in Reply to Query
In response to a quarry about cabinet officers the names given include John Hay of Washington as Secretary of State Les M Shaw of Iowa as Secretary of Treaties William H Taft of Ohio as Secretary of War William H Moody of Massachusetts as Attorney General Robert J Wynne of New York as Postmaster General Paul Morton of Illinois as Secretary of the Navy Eben Allen Hitchcock of Missouri as Secretary of the Interior James Wilson of Iowa as Secretary of Agriculture Victor H Metcalf of California as Secretary of Commerce and Labor.
MENTIONED IN THIS ARTICLE
John Hay
Washington
Les M. Shaw
Towa
Treatis
William H. Taft
Ohio
William H. Moody
Massachusetts
Robert J. Wynne
New York
Paul Morton
Illinois
Navy
Eben Allen Hitchcock
Missouri
Interior
James Wilson
Iowa
Agriculture
Victor H. Metcalf
California
Commerce and Labor
Insects Threaten U S Crops Costing Hundreds of Millions
The New York Herald cites a dozen insects expected to cost the United States up to 350 million dollars this year. Cinchbug and Hessian fly combined may exceed 1.0 billion, with grasshopper 90 million, potato bug eight million, apple worm ten million, caterpillar five million, and other pests including cottonworms and disease. The figures reflect widespread crop damage from pests across major staples such as cotton, potatoes, cabbage, and garden produce.
MENTIONED IN THIS ARTICLE
United States
New York Herald
Electorate Delivers a Silent Rebuke to Roosevelt Opponents
The article notes a surprising election result with Republicans and Democrats alike stunned. Voters delivered a decisive rebuke to Hearst’s anti-Republican coalition, choosing Roosevelt over Parker amid a low profile campaign, yielding strong Roosevelt pluralities and a quiet, resentful ballot appearance.
MENTIONED IN THIS ARTICLE
Ominus
Cleveland, Ifill and Company
Hearst
Roosevelt
Parker
Determined to Hold the Old Banner in Economic Debates
A fragment notes resolve to rally the country toward correct views on economic questions. The message emphasizes perseverance and steadfastness in defending the traditional banner amid debate and discouragement.
Democracy's steadfast fight for just principles
The speaker declares democracy was born from necessity and virtue. She asserts democracy endures while justice and righteousness guide it, claiming a mission to advance principles unmatched by any other party. She vows continued resolve against forces seeking to overturn these ideals.
Missouri Voters Reject Lobbyism And Bribery, Folk Wins
The St. Louis Republic notes Governor elect Folk won amid anti lobbing and bribery sentiment in Missouri while President Roosevelt’s large margins and national strength aided Democrats. It argues the party must unite, confront the new political climate, and stay true to Jeffersonian ideals facing the setback.
MENTIONED IN THIS ARTICLE
Missouri
Folk
St. Louis
Kansas City
Roosevelt
Judge Parker
Judge Pa
New York
East
Mr. Bryan
Jefferson
St. Louis Republic
Tidbits of Witty Social Snippets and Jokes
A humorous inland column features quips about Alma avoiding seriousness, a stylish woman making excuses to go downtown, a self important lawyer sparring with a witness, and playful observations on love and courtship. It also notes a grocer, butcher, and a boy asking why mother is called honey. The piece closes with traditional gendered humor about romance and pairing.
Wanted travel position with salary and expenses
Help wanted advertisement seeks a well educated gentleman or lady to travel. Salary 1072 dollars plus expenses paid weekly. Apply with stamp to Joseph A Alexander in Pella Iowa.
MENTIONED IN THIS ARTICLE
Joseph A. Alexander
Pella
Iowa
Meat Pie Crusts Compared At Cole's Abed
A fragmented note contrasts light tender crusts in meat pies with a reference to flour possibly from Minnesota. The text mentions Cole's Abed and hints at a discussion of pie crust quality and ingredients amid unclear phrasing.
MENTIONED IN THIS ARTICLE
Minnesota
Cole
Ahead Man Keeps Town Alive Says Ex
A speaker notes a missing figure in coverage the man who pays promptly and signs his bills, the honest fellowman who sustains editors merchants and the entire commercial community. He keeps the town alive and ahead, a quiet force behind every enterprise.
MENTIONED IN THIS ARTICLE
Times
Kodak
What Lemons Will Do
A compact guide extols lemons for health and home use. It lists liver benefits from morning juice and glycine dilution, lemon juice as a toothwash and breath freshener, headache relief in coffee, stain removal, rust removal, lice bite relief, and lemon peel as kindling, noting multiple applications and revival of dying fires.
Christmas Delineator Celebrates Holiday Cheer and Fashion
The December issue of The Christmas Delineator offers festive cheer with attractive fashion pages, illustrated modes, and easy construction tips. It features Love Songs from Wagner operas translated by Richard de Gallienne, a Wagner Cosima supplement, Washington society notes, short stories by noted authors, and extensive Christmas needlework and cookery sections.
MENTIONED IN THIS ARTICLE
Richard de Gallienne
J. C. Leyendecker
Wagner
Cosima
Court
Julfa Magruder
L. Frank Baum
Grace MacGowan Cooke
Pan of Fudge Recipe Guide Improves Homemade Candy
A Pan of Fudge explains common mistakes spoilage from long cooking and provides a clear method. It lists ingredients granulated sugar light brown sugar cream and butter with step by step directions to form a soft ball in cold water. Nuts and coconut are suggested as improvements.
Promised Twenty-Four Percent Swindle Crashes in Chicago
A Chicago get rich quick scheme, the Consumers' Coal Company, collapsed after selling 53,000 shares to teachers at about one dollar each. They promised 24 percent yearly returns, with two percent monthly dividends, but funds were not invested properly. Investigators found mortgages on assets, leaving victims angry and seeking punishment, while perpetrators evade consequences.
MENTIONED IN THIS ARTICLE
Chicago
Comsumers’ Coal Company
Pierre
South Dakota
Yara
la Brolaski
Savings Bank
Building and Loan
A Boy's Thanksgiving Menu
An eight year-old boy named to write a good bill of fare lists eight items. The menu begins with mince pie and includes pumpkin pie, turkey, lemon pie, cranberries, apple pie, chocolate cake, ice cream, plum pudding, and dessert. The playful plan reflects a child’s view of a full holiday meal.
Tyler and the Giant Who Ate the Custard
A child named Tyler with a giant inner mischief visits his grandmother. While the family plans dessert, Tyler’s giant eats the custard, leaving others hungry and shame in Tyler's heart as the tale reinforces consequences of misbehavior.
MENTIONED IN THIS ARTICLE
Tyler
Grandmother Tyler
Grandmother
Louise
SEAL OF MINNE SOTA Flour Promises Good Hot Pie
A light hearted note promotes the SEAL OF MINNE SOTA flour as ideal for hot pies, claiming it always yields a well baked result. The tip mentions Cole's seed store as a place to obtain it.
MENTIONED IN THIS ARTICLE
Minnesota
Cole
Also Mentioned on This Page
Pella Chronicle
Sadler
Postoffice
Alma
Chicaga
Saul
PU Ter
Craane Mark
Lake Street
Ghicago
Rock Island Way
Memphis
Peoria
St. Joseph
Omaha
Denver
Colorado
Fort Worth
St. Paul
Minneapolis
Eldon and
Ott
Oskaloosa
A. m
Rock Island
L. M. AlLen
Missouri River
E. W. Thompson
Ill
Officers
DS Hober
M Kruger
Kuyper
G Moasdam
John Carson
Thomassen
Win Schreiner
Rhynsburger Oh
van der Sluis
van Houwelingen
D van Zante
Slob
A van der Meide -M
Veenstra K
van Disseldorp
Rietveld
H. Kuyper
C.N. Cole
W. c
H. Rietveld
E. M. Cole
H. J. Vanden Berg
W. M. Kruger
Abraham VerFloegh
Overland Mail
Durham
Etter
F. Keable
College Directory
L. A. Garrison
C. A. Hawley, H. J. VandenBerg, W. A. Young
Labririan
Pella Lodge
Casile Hal K
P. Fell Ledes
Yprothers
WM. Kruger
C. H. J. Vandenberg
Eac
Anni
Emi
G. W. Rinne
Mele Sey
Imp. O. R
M. Gregory
Sachem
Claude Porter
Rathbone
Ther Temple
Vis
Vanzanze
DE Reus
Kal RC
Opera Block
L.M. Donalv
Peter van Sittert
Corace Franklin Steeete
UM. W. of
Ial Vo Pan
Kaldenburg
Pres
WELCH
Sec'y
Jo' O'Dick
W. S. Riddle
T. J. Edemsad
Epworth
W.h Fowke
Smith
Patton
Second Ri
Christian Endeavor
Hirst Reformed Church
Sionp Christiian Revormep Cauron
R. Vanper Keirt
Rgformed
G. Zirgler
Funpry
Chistian