28 Mar 1912
Page 1
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This newspaper page contains 11 articles. Subscribers can read the full text of each article.
Newspaper
Pella Chronicle
Location
Pella, Iowa, United States of America
Date
Mar 28, 1912
Page
1
UR invites shoppers to the Easter showing featuring Lace Curtains in Nottingham Cable Nets and Scrims in several colors with pairs priced from 1 to 12.50 and 150 Tea Aprons in Lawn Nainsook Long Cloth and Batistic at a specially low figure. Call to examine. we back up all statements.
ASTER SUNDAY this year is on April 7. Shoppers are urged to consider Easter attire with up to date and tasteful styles. The store promises reliable sales staff and sincere guidance for selecting becoming colors. Visitors and purchasers will be warmly welcomed. The shop will be decorated for the holiday and the owners value your presence.
New spring neckwear offered for men women and children with styles including four in hand tecks and band ties at 25c and 50c. Ladies jabots and stock collars priced 25c 50c 1 and 1 50. Visit to see full selection.
Descriptive ad for Longley Hats offering a spring line with adjustable style, color, brim width, and crown. Slogan The Longley Line touted as the hat of all hats with a $3.00 price.
Short-sleeved dresses and waists signal gloves return for another season. The spring assortment offers many qualities and shades including black and white.
A spring show highlights a decided lace season with extensive varieties. New models feature profuse lace and embroidery ranging from heavy macrame to delicate shadow laces.
A new hosiery line offers sheer, neat appearance with interwoven heels and toes. The product promises durable wear and a refined look for women who value both style and practicality.
A store section highlights ladies garments from house dresses to silk items. It advertises all wool cloaks in tan gray and black with silk trimmed collars and large revers for 10 dollars, plus all wool skirts at 5 50 with high waists and panel backs.
We present a choicest assortment of Muslin Underwear for ladies and children. Corset covers petticoats chemises nightgowns and drawers in muslin long cloth batiste and nainsook. Some trimmed with embroidery or lace to match cloth weight. Qualities and prices in proportion to value. Here is where little money does big work.
Carpet buyers are urged to visit for a curated stock of floor coverings. Offers include linoleum at 624 per square yard and various bath rugs in colors Tan White Blue. Tremont and tapestry rugs priced to attract household buyers.
The article notes that children's wear mirrors adult women’s styles with set-in and three-quarter komono sleeves, collarless designs, and a white-dominated palette. A wide range of styles and qualities are offered at nearly any price point.
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