Hints on Advertising From Mr Kelley at Memphis Talk
The piece cites Mr Kelley addressing the Cotton States Merchants Association in Memphis Tennessee. It urges live merchants to advertise in newspapers, detailing how chain stores win crowds and how regular newspaper ads build trade, with examples from Ford Barker Bros and Standard Oil. It stresses using newspapers as a business partner and budgeting advertising to two percent of gross receipts plus direct mail.
MENTIONED IN THIS ARTICLE
Golly
Periday
Op Werth
A & Miles
United States
Jay
New York
Minneapolis
Paris
London
Ake
Barker Bros
Eee Cen S
Ak Tsing
Henry Ford
Ford
Ford Motor Company
National Cister Company
Standard Oil Company
Contagious Too Smythe Jones Golf Exchange
A light gossip item notes Smythe asking about Jones and Kieth quips that Jones has the hoof and mouth disease, joking that he plays golf all day and talks about it at night. The column uses humor about golf culture.
MENTIONED IN THIS ARTICLE
Smythe
Jones
Kieth
Message to Ambitious High School Graduates from Tyler College
A persuasive recruitment note from Tyler Commercial College in Tyler Texas urges graduates to pursue ongoing education and business training. It promises that a strong business education can yield honor able employment, entrepreneurship, promotions, and independent success, urging prompt action by mailing a coupon for a free offer.
MENTIONED IN THIS ARTICLE
Tyler Commercial College
Tyler
Texas
America
Tyler Commercial College offers business education scholarship
A notice states a 208 page book titled achieving success in business will be sent by Tyler Commercial College in Tyler Texas. It invites readers to see the editor of The Enterprise for scholarship details and include name and address.
MENTIONED IN THIS ARTICLE
Tyler Commercial College
Tyler
Texas
Enterprise
School Days Again Teacher and Student Exchange
A classroom exchange features a teacher correcting a sentence about a horse and cow in the field. The student replies that the cow and horse are in the field because ladies should always be mentioned first.
MENTIONED IN THIS ARTICLE
Willie
Illie
Blonde Bess Opines on Desert Sands and Silenced Sheiks
Column by Blonde Bess laments the ubiquity of sand in the desert and jokes that no shiek is present to compliment the landscape. The piece leans playful and local in tone.
Toonerville Trolley Returns and Changes in Transit
A historical note on streetside rails and an interurban line left in the road for cheaper upkeep. It reflects shifts to motor transportation and the evolving public transit landscape, contrasting old streetcars with modern options and hinting at nostalgia for the era of the Toonerville Trolley.
MENTIONED IN THIS ARTICLE
Ae Street
Toonerville Trolley
Purdy's Philosophy: Tact Grows When Opponent Is Biggest
Purdy argues that most men develop tactful traits only when facing the strongest opposition. He notes that real restraint emerges as the other side dominates, shaping character through pressure.
MENTIONED IN THIS ARTICLE
Purdy
Philos
Street Cars Continue to Vanish in Interior Towns
The traveler in interior America encounters abandoned street railways in small towns. Adrian Michigan, home to the fifth oldest street railway in the country, is the latest to abandon its system.
MENTIONED IN THIS ARTICLE
America
Adrian
Michigan
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