Woman explains success in cutthroat jingle business
Arlene Ackerman of Michlin & Hill explains success comes from rock and control in the high pressure TV and radio ad music industry. Her firm handles about 5 000 assignments in six years with major clients like PepsiCo and General Motors and guides contracts from cost estimates to air demos.
MENTIONED IN THIS ARTICLE
New York
Arlene Ackerman
Michlin & Hill, Inc
Michlin & Hill
Pepsico
General Motors
Bordens
General Foods
Ford
United Brands
Ms. Ackerman
Spencer Michlin
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