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Newspaper
Pecos Enterprise
Location
Pecos, Texas, United States of America
Date
Oct 10, 1979
Page
12
MERIT brand emerges as undisputed victor in latest smoker research as tests compare taste and tar levels against leading high tars. Study highlights lower tar exposure alongside favorable flavor results, signaling potential health and consumer message shifts.
A national study shows smokers rate MERIT low tar as good as or better than leading high tar cigarettes. Among 95 percent preferring results, about three of four chose MERIT low tar with good taste over high tar leaders. Philip Morris Inc. 1979.
Merit smokers report no sacrifice in taste after switching from high tar cigarettes. Nine of ten enjoy smoking as much since switching, are glad they switched, and say Merit is the best tasting low tar option they have tried. The results suggest Merit delivers both taste and low tar benefits, attracting more smokers daily.
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